The marketing world is full of successful stories, but the journeys behind them are rarely told. Sky Society took the mission to bring women in marketing to share their experience and journey in their...

Are you uncomfortable working in a predominantly male-dominated office?

Are you feeling discouraged from applying for promotions?

We understand how hard it can be to navigate your early career and...

In an era where DEI is challenged, consumers and popular influencers have been calling out beauty brands for their diversity marketing tactics and intentionality. 

The thing is, diversity marketing i...

TikTok rose to fame during COVID and quickly became the new “Google” for millions around the world. What started as a fun app for short, entertaining videos has grown into so much more. I

t is now th...

Graduation is often painted in our heads as the finish line.

The day comes, caps are thrown, and you casually wave at peers or professors you’ve come across in your time studying. There are endless ...

In a world dominated by screens and AI Imagery, choosing something physical feels outdated yet seems to be the most memorable.

Photos taken on phones end up buried away in our camera roll and are of...

If someone is on TikTok, chances are they have seen videos relating to the “clean girl” trend, which focuses on minimalism, soft luxury, and curated routines like skincare and fitness. This aesthetic ...

In today’s digital marketing world, consumers trust real voices more than brand ads. People want to hear from other customers, not just companies trying to sell something. This shift has made user-gen...

To understand Glossier’s marketing, it's important to look beyond beauty trends. Beauty brands used to focus only on trends, but Glossier took a different path.

The company built its marketing aroun...

Over the past few years, movie marketing has become almost impossible to avoid. Campaigns no longer live only on screens or in theaters. They show up in social feeds, inboxes, grocery aisles, big box ...

Functional drinks used to be a niche category.

The only time you really heard about them was from hardcore fitness communities and performance-focused athletes.

Now, it’s practically impossible to...

Throughout the years, sports teams have traditionally connected with fans primarily through live games and in-person experiences, but that has now changed.

The ways fans engage with their teams have...