The fitness industry is growing. More people are reflecting on their health, looking for ways to stay active, and searching online for the best gyms, studios, and workout clothing. 

Just type “yoga c...

Whether it was a cleanser promising to clear your skin, running shoes that swore to help cut your mile time, or detergent that assured it would get out that pesky stain; marketing used to be about wha...

The Devil Wears Prada, Sex and the City, and Gossip Girl are just a few iconic screenings that showcase the craziness that is the fashion industry, and have fashionistas questioning “ what are the dif...

Picture yourself entering an interview feeling calm, prepared, and eager to share your skills with your future employer. Dressed in business casual, offering a firm handshake, and providing authentic ...

Does it feel like everywhere you turn, brands are bringing back '90s or 2000s pop culture? This is known as nostalgia marketing, and it's one of the most powerful forms of marketing. If you're unfamil...

Okay, let’s get real for a second: marketing to women isn’t what it used to be. Ditch the pastel everything and those overly filtered “perfect life” Instagram ads, it’s Gen Z’s world now, and they can...

Glowing skin and balanced energy are no longer just about your skincare. The clean girl aesthetic has evolved and goes beyond serums and moisturizers.

Today’s beauty routines start from within, thro...

The only thing better than Dua Lipa’s bad dancing meme is her style.

Dua Lipa’s wardrobe is loud, daring, and eccentric. After all, her lifestyle consists of performing at the Grammys, frequenting t...

In the wise words of Beyoncé: Who runs the world? — (Marketing) girls. 

Female-founded brands are running the brand strategy show. They’re building billion-dollar empires and redefining what authenti...

A great sports marketing campaign isn’t just about game-day buzz; it's about creating moments fans remember long after the final score.  

A sports marketing campaign is when a brand promotes itself t...

Gap marketing is officially in its comeback era.

The KATSEYE campaign went beyond selling denim and positioned Gap as a brand tied to identity and culture.

Here’s how Gap flipped the narrative and o...

Influencer marketing has shifted from a niche profession on social media to a global industry. Each creator or brand seen on each platform curates viral, sponsored posts that share purposeful stories....