Pop-ups feel like the Coachella of beauty marketing in 2025. They bring together fans, creators, and brands in a way that feels both exclusive and unforgettable.

For women in marketing, these events ...

When did celebrity beauty brands even begin? 

If it’s not already obvious, the beauty industry is one of the hottest topics right now in the country! Okay, maybe that’s a bit of an exaggeration, but ...

To all handbag lovers out there.

Your most loved handbags have entered the chat!

Coach handbags have gained considerable popularity over the years. By the first half of 2022, it had risen to numbe...

The ready-to-drink (RTD) beverage market is one of the fastest growing parts in the alcohol industry.

In 2024 alone, the RTD market grew by 13%, curating over $3 billion in sales, making it one of t...

Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

 Welcome to Cousins Beach, a place where pomegranate margaritas, debutante balls, and love triangles thrive. The Summer I Turned Pretty has taken the world by storm, and whether you've never watched t...

In the world of branding, we've seen a new paradox emerge.

The concept of "quiet luxury" has taken over, with logos becoming smaller and design embracing subtlety. Yet, while product aesthetics are ...

We have all seen brands like Rhode, Lululemon, and Parke sell out of launches time and time again.

You may think to yourself, what makes these brands or this product so special? Or, you may even find...

“Unbox PR with me” is something every person has heard, and anyone with social media has all come across while scrolling.

Someone will likely see a mound of packages, at least that is what’s typical...

It’s no secret that the beauty scene is saturated with brands.

From celebrity brands to viral sensations, consumers are overwhelmed with choice. So, what exactly makes a brand stand out?

For Vacatio...

 When you’re checking out at Sephora or Ulta, do you think about who profits from your purchase? 

The beauty market is dominated by just 13 corporate conglomerates, which collectively own hundreds of...

Think back to the first time you recall hearing the term “brand collaboration.”

Maybe it was the iconic Louis Vuitton x Takashi Murakami drop of 2002.

Or perhaps it was something a bit more recent...