The Evolution of Fashion Marketing (Ugly Betty vs Emily in Paris) 

Fashion marketing is undergoing a MAJOR transformation, and you’re part of it. Do you want to know how? 

Around 85% of Gen Z say so...

What do you think of the word fashion?

Did you think about it yet?

Okay, now ask yourself: what is fashion marketing? Like, what even is it? Picture glamorous runway shows, campaigns, and numerous...

In a world that is mourning the loss of a third location (currently yearning for their own Friends coffee shop), brands are providing a little bit of community, but only for a little while, and someti...

 In a digital world filled with ads, pop-ups, and continuous scrolling, marketers are constantly competing for one thing: attention.

However, consumers do not remember every instagram post or commer...

The Coach Coffee Shop was an idea that first came to Jakarta, Indonesia. 

It served as a testing ground to assess the evolving middle class, which included many Gen Z shoppers. Once it became a hit, ...

Have you ever heard the saying “look good, feel good”?

Well,  some of the most well loved brands, know this saying very well and even take it a step further. Brands are able to connect to their cons...

What Makes Pop-Up Marketing So Irresistible?

Pop-up marketing has become one of the most creative ways for brands to capture attention in an overstimulated world. These short-term, high-impact activa...

Social media book marketing has evolved into a powerful career pathway for women in marketing, content creation, digital strategy, and influencer partnerships.

Promoting books online helps Bookstagra...

Everyone has fallen for a marketing tactic at some point in their life whether they realised it or not. 

If you frequent social media platforms there is a chance that you’ve come across the rising tr...

Having taken a blow during the pandemic, the theatre community is bouncing back. The industry suffered a huge loss during the pandemic.

In 2020, Broadway theatres shut down causing many shows to str...

Building a fanbase online takes time, consistency, and strategy, especially at the beginning. 

The good news? 

The tools and insights that were once limited to major labels are now accessible to eve...

Are you still chasing big-name influencers while your audience scrolls past their content?

Your best performing collaboration might have fewer followers than your intern. Social feeds are filled wit...