When did celebrity beauty brands even begin? 

If it’s not already obvious, the beauty industry is one of the hottest topics right now in the country! Okay, maybe that’s a bit of an exaggeration, but ...

Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

Dressing up and not sure what to wear tonight? It’s no surprise you’re scrolling through videos of your favorite influencers for ideas. Apps like TikTok and Instagram make it easy for everyday outfits...

This blog breaks down the marketing magic behind brat : how Charli turned chaos into a campaign, redefined authenticity in the influencer era, and built a brand so powerful it even reached Capitol Hil...

Does everything look more pink? Rose-tinted glasses maybe? Nope! It’s just the Barbie effect! For the first time in years pink has taken the world by storm and credit goes to…

The Barbie Marketing Ca...

An artist pours their heart into every lyric, stays up late tweaking mixes, and imagines the moment their songs are heard by the world. But finishing an album is only half the journey.

The real magic...

You’ve probably seen it happen, two completely different brands come together, and suddenly, the internet explodes. 

Whether it’s your favorite influencer partnering with a snack company or a fashion...

If you’ve been on TikTok lately, your FYP (For You Page) has probably been taken over by the New York City influencers drama.

It all started with a casual post from @martinifeeny, where she vented, ...

Beauty influencers have become an enormous part of the beauty community, inspiring consumers to explore and purchase from their favorite brands.

According to Sprout Social, the global influencer mar...

 Chances are you've been influenced by a celebrity. From drinks to skincare to clothes, celebrities are shaping people’s choices. Once a celebrity starts their brand? A new level is unlocked. 

Celebr...

Over the past year, Sabrina Carpenter has emerged as one of the top pop stars today.

We know her from Nonsense, and every time we hear Espresso, we start humming her song. How did she do it?

We wi...

The world of celebrity podcasts keeps getting bigger and bigger.

Looking from the outside in, it may feel like it is an oversaturated market.

A running joke “make podcast equipment more expensive”...