This blog breaks down the marketing magic behind brat : how Charli turned chaos into a campaign, redefined authenticity in the influencer era, and built a brand so powerful it even reached Capitol Hil...

Does everything look more pink? Rose-tinted glasses maybe? Nope! It’s just the Barbie effect! For the first time in years pink has taken the world by storm and credit goes to…

The Barbie Marketing Ca...

An artist pours their heart into every lyric, stays up late tweaking mixes, and imagines the moment their songs are heard by the world. But finishing an album is only half the journey.

The real magic...

You’ve probably seen it happen, two completely different brands come together, and suddenly, the internet explodes. 

Whether it’s your favorite influencer partnering with a snack company or a fashion...

If you’ve been on TikTok lately, your FYP (For You Page) has probably been taken over by the New York City influencers drama.

It all started with a casual post from @martinifeeny, where she vented, ...

Beauty influencers have become an enormous part of the beauty community, inspiring consumers to explore and purchase from their favorite brands.

According to Sprout Social, the global influencer mar...

 Chances are you've been influenced by a celebrity. From drinks to skincare to clothes, celebrities are shaping people’s choices. Once a celebrity starts their brand? A new level is unlocked. 

Celebr...

Over the past year, Sabrina Carpenter has emerged as one of the top pop stars today.

We know her from Nonsense, and every time we hear Espresso, we start humming her song. How did she do it?

We wi...

The world of celebrity podcasts keeps getting bigger and bigger.

Looking from the outside in, it may feel like it is an oversaturated market.

A running joke “make podcast equipment more expensive”...

It almost seems like no matter what Taylor Swift does, money follows effortlessly. This remarkable phenomenon is so pervasive that it deserves its own term: Taylor Swift Capitalism.

Taylor Swift Cap...

Taylor Swift has mastered the art of leaving hidden Taylor Swift Easter eggs for her fans, and her Swifties have become experts at decoding them.

From cryptic messages and hidden clues to subtle refe...

Do you remember those catchy tunes that stuck in your head after turning off the TV?

These memorable songs were more than just background noise. They were part of our childhood and often brought bac...