To understand Glossier’s marketing, it's important to look beyond beauty trends. Beauty brands used to focus only on trends, but Glossier took a different path.

The company built its marketing aroun...

Over the past few years, movie marketing has become almost impossible to avoid. Campaigns no longer live only on screens or in theaters. They show up in social feeds, inboxes, grocery aisles, big box ...

Functional drinks used to be a niche category.

The only time you really heard about them was from hardcore fitness communities and performance-focused athletes.

Now, it’s practically impossible to...

Throughout the years, sports teams have traditionally connected with fans primarily through live games and in-person experiences, but that has now changed.

The ways fans engage with their teams have...

Beginning a career in marketing can come with the pressure of having to do everything right from the start.

Many young marketers feel that their first internship should be their dream job. If it’s no...

America believed Whitney Leavitt was a frontrunner for the Mirrorball Trophy during the 2025 Dancing with the Stars season.

Despite being a controversial figure coming from The Secret Lives of Mormo...

Applying for roles in the marketing industry can be tough and may feel overwhelming.

Between competitive applicant pools and resumes that may not clearly communicate your strengths as a marketer, it...

At the disco, we may not remember every song, but we’ll never forget the spaces between us. 

We are more connected than ever, but different genres, aesthetics, and algorithms keep us apart. Marketers...

Having the support of a marketing mentor can guide you through the steps needed to make informed decisions and navigate significant career moves. They are alongside you to share their insights and hel...

With Love Island returning in only four months, now is the perfect time to study the islanders' brand partnerships.

What happened this past summer is the blueprint for what's coming next.

Let's brea...

With the rise of content creation, it can be a challenge for brands to capture customer attention with their marketing strategy.

The number of influencers and small business owners has skyrocketed, ...

Breaking into the fashion industry can feel intimidating, especially when everyone you know has industry connections.

Many students assume that landing a fashion marketing internship requires insider...