Would you ever have guessed that a green owl mascot could go viral on social media? Only asking because that’s what’s happening. Right now. We need to take a deep dive into the Duolingo Marketing Stra...

Coffee chats are essential for career networking.

But what is a coffee chat? It’s an informal, in-person or virtual meeting between two people as a way to build a connection and learn new informatio...

 As the forefront brand of the 2000’s, Abercrombie & Fitch was all the rage. Their sweatshirts were a must have and if you didn’t own a pair of Abercrombie jeans, you weren’t shopping at the right pla...

Out with the old and in with the new. Successful rebranding doesn't just mean changing your hairstyle and dying it purple. It involves some therapy, a little advice from your friends, and a refresher ...

 You’ve probably seen them all over social media: an influencer excitedly unboxing a beautifully designed package sent from a brand. The packaging is immaculate, often with custom details, and the unb...

Are you tired of applying to jobs and not getting any responses? Do you feel like your resume and applications are outdated and dull? Let’s talk about how we can glow up your career by building a beau...

What makes you click add to cart—a polished brand campaign or a trusted influencer’s honest review?

Influencer marketing is leading the way, bridging the gap between brands and consumers in a way tr...

Calling all language learners! Your favorite green owl has entered the social sphere and isn’t just revolutionizing the language of virality – it's teaching brands how to go viral.

With over 800 mill...

 The National Football League isn’t just all about touchdowns and tailgates—it’s all about the marketing! But let's get real, not everything is perfect in the land of NFL marketing. There’s a hidden p...

 While the quality of a film may speak for itself when watched, the marketing speaks for a movie before anyone has seen it. A movie’s marketing campaign is not only meant to sell a movie but to convin...

How to get PR boxes is one of the most common questions for aspiring influencers and content creators.

Who doesn’t love free stuff, especially when it comes in a beautifully curated PR box? 

If you’...

As the New Year unfolds, many twenty-somethings are preparing for life after graduation this spring. This transition can feel overwhelming, with the final weeks of college often feeling bittersweet.