Entertainment Marketing is the strategy that combines brands with different forms of entertainment.

This includes reality TV, movies, music, online content, video games, concerts, and live events. 

Pop-up marketing is rising in popularity. According to a study done in 2022 by Shopify, 32% of brands say they’ll be establishing or expanding their use of pop-up and in-person experiences in the next...

Recently, sensory marketing has been a delicious way to launch new products. 

Whether it's from makeup to fashion, it has been an eye-catching and brilliant marketing strategy to create a desire to p...

So, you’ve just graduated from college and are trying to land your dream job in marketing…but where do you begin? You’ve taken classes, possibly had an internship, spent way too much time thinking abo...

From matcha trucks to marathon tours, here’s how 5 brands are turning fans into active participants.

Most marketing today barely gets a second glance. In fact, 99% of Gen Z will skip ads if they can,...

“On Wednesdays we wear pink”, “What, like it’s hard?”, “I’ll have what she’s having”, and “We’re all in this together”… 

We would not know these famous lines if we had not seen the trailer on TV, on ...

TikToks of crystal-clear beaches, rooftop hostels, and street food tours aren't just an aesthetic anymore.

They're driving real action. They're getting young travelers out to see the beautiful world...

Starting your career can feel kind of lonely.

You’re applying to jobs, trying to figure out your next move, and doing your best—but sometimes it feels like everyone else already has it all figured o...

Let’s be honest: We all used to tune out airline ads. They weren’t good. They were only slow-moving clouds or the easy sounds of a piano. They were all talking, and there was hardly any show.

But now...

Let's talk Swarovski Marketing - If diamonds are a girl's best friend, then Swarovski diamonds are the fun, sparkly sidekick that is the main character.

Swarovski is the magical fairy godmother of c...

Most people follow certain influencers for different reasons. Whether it be beauty product reviews, fashion tips, comedy, or workout routines.

However, brand trips have become a common feature acros...

Not too long ago, book recommendations came from bookstores, blogs, and in-person book clubs.

Now?

They're going viral on TikTok, thanks to a new wave of Book Influencers and content creators who ...