Let's talk Swarovski Marketing - If diamonds are a girl's best friend, then Swarovski diamonds are the fun, sparkly sidekick that is the main character.

Swarovski is the magical fairy godmother of c...

Most people follow certain influencers for different reasons. Whether it be beauty product reviews, fashion tips, comedy, or workout routines.

However, brand trips have become a common feature acros...

Not too long ago, book recommendations came from bookstores, blogs, and in-person book clubs.

Now?

They're going viral on TikTok, thanks to a new wave of Book Influencers and content creators who ...

Lululemon is trending unintentionally, all thanks to a new viral song. Is this a Lululemon Marketing win?

Lululemon is one of the most popular athleisure brands on TikTok and Instagram, especially wi...

Recently, brand events, popups, and brand activations have been all the hype.

From makeup to clothing to even new furniture launches, these have been a huge marketing strategy for different brands, ...

If you’ve been on TikTok lately, your FYP (For You Page) has probably been taken over by the New York City influencers drama.

It all started with a casual post from @martinifeeny, where she vented, ...

Beauty influencers have become an enormous part of the beauty community, inspiring consumers to explore and purchase from their favorite brands.

According to Sprout Social, the global influencer mar...

We all remember the rush of our first luxury purchase—spending months saving, pinning “celeb inspo” to our Pinterest boards, and finally feeling like we were stepping into a new phase of life.

Luxur...

 Chances are you've been influenced by a celebrity. From drinks to skincare to clothes, celebrities are shaping people’s choices. Once a celebrity starts their brand? A new level is unlocked. 

Celebr...

We all say we buy beauty products for the ingredients and the results — and that’s true. But let’s be real: the packaging plays a huge role too.

Whether it’s a pastel bottle that perfectly matches y...

These days, inclusive marketing is often labeled as a buzzword or passing trend, but it’s truly an important component of any successful business strategy.

Genuine inclusion in marketing efforts is ...

From a young age, we learn to chase milestones—starting with our ABCs and learning our multiplication tables.

Then we graduate high school, get into a dream university, earn a degree, and land that ...