It’s no secret that the beauty scene is saturated with brands.

From celebrity brands to viral sensations, consumers are overwhelmed with choice. So, what exactly makes a brand stand out?

For Vacatio...

 When you’re checking out at Sephora or Ulta, do you think about who profits from your purchase? 

The beauty market is dominated by just 13 corporate conglomerates, which collectively own hundreds of...

Think back to the first time you recall hearing the term “brand collaboration.”

Maybe it was the iconic Louis Vuitton x Takashi Murakami drop of 2002.

Or perhaps it was something a bit more recent...

Who would have thought that combining food with beauty would hit the charts within the beauty community?

Oh, wait, it’s kinda in the foundation of beauty, think about it? Elizabeth Arden started her...

Dressing up and not sure what to wear tonight? It’s no surprise you’re scrolling through videos of your favorite influencers for ideas. Apps like TikTok and Instagram make it easy for everyday outfits...

In the digital era of today, we’ve lost the art of marketing ourselves. As people hide behind their screens, authenticity becomes blurred, and the competition for jobs becomes disingenuous.

Let’s be ...

Jeans on jeans on jeans.

Denim on denim on denim.

No matter how you want to say it, there's no denying that 2025 is the year of the "jean-aissance." We have GAP reviving classic denim styles, Levi...

Are you looking for your next side hustle?

Have an infectious shopping addiction?

Locker is the platform built just for you. This app blends the best of shopping and sharing, making it easier for ...

One post, one like, and boom, a viral moment can be born. Like many indie artists, finding a platform to share their music is vital to success. Out of hundreds, thousands, and even millions of videos ...

In store marketing is so much more than putting on a for-sale poster at the front door. Marketing decisions can determine a customer’s view of the brand. This also influences the quality of their prod...

In a world full of Amazons, Targets, Sephoras, and Starbucks, it can be hard to put your small business out there. With limited resources, small businesses often struggle to determine the most effecti...

 You open the Instagram app and see two things dominating your feed: reels and carousels. In recent years, Instagram has pushed reels, but carousels are still everywhere.

But what is a carousel post...