Walking onto campus for the first time can be intimidating. As a freshman, there are so many unknowns. Everyone seems nervous, uncomfortable, and out of place, except for the “It Girl”. 

There’s alwa...

Lifestyle marketing is changing the way brands present themselves.

We aren’t just buying products; we are buying aesthetics, feelings, and identities. From the makeup we put on to the clothes we wear...

 Ever heard of Vlogmas? Here’s the rundown.

If the hint in the last three letters didn’t give it away, it happens during Christmas time. Before audiences had 24/7 access to streamers, YouTube fans lo...

In the age of wellness rebrands, few fitness trends have captured the collective imagination quite like pilates culture. 

From celebrities leaving studios with green juice in hand to the rise of the ...

According to Pinterest’s Trend Report for 2025, searches for Dinner Party Tablescapes are up 50%.

People are finding unique ways to connect with their communities.

What many may not realize is tha...

Ever had this familiar thought: “There’s nothing cute to wear to work.”? Building a work wardrobe can feel overwhelming and expensive, especially when just starting out. Striking a balance between loo...

Who would have thought that combining food with beauty would hit the charts within the beauty community?

Oh, wait, it’s kinda in the foundation of beauty, think about it? Elizabeth Arden started her...

Can we be real for a second?

Being a corporate baddie doesn’t mean your lips have to be boring. Marketing girlies are all about showing up to meetings looking polished and feeling wholesome. That's ...

TikToks of crystal-clear beaches, rooftop hostels, and street food tours aren't just an aesthetic anymore.

They're driving real action. They're getting young travelers out to see the beautiful world...

Starting your career can feel kind of lonely.

You’re applying to jobs, trying to figure out your next move, and doing your best—but sometimes it feels like everyone else already has it all figured o...

Not too long ago, book recommendations came from bookstores, blogs, and in-person book clubs.

Now?

They're going viral on TikTok, thanks to a new wave of Book Influencers and content creators who ...

We all say we buy beauty products for the ingredients and the results — and that’s true. But let’s be real: the packaging plays a huge role too.

Whether it’s a pastel bottle that perfectly matches y...