Fashion and sports are deeply intertwined, especially in how they influence the way audiences consume products.

When a brand finds an athlete who excels in their sport, the impact is powerful, boost...

Women are not just part of the marketing industry; we are leading, guiding, and redefining what it truly means to be innovative creators. 

Welcome to a space where all about women in marketing.

Grab...

The world of sports media has undergone a significant transformation, largely due to the rise of women who have challenged stereotypes, redefined representation, and opened doors for future generation...

Okay, let’s get real for a second: marketing to women isn’t what it used to be. Ditch the pastel everything and those overly filtered “perfect life” Instagram ads, it’s Gen Z’s world now, and they can...

In the wise words of Beyoncé: Who runs the world? — (Marketing) girls. 

Female-founded brands are running the brand strategy show. They’re building billion-dollar empires and redefining what authenti...

So, you want to learn how to invest?

Don’t know what to do with your first paycheck?

Becoming financially literate may feel like a special club that you can’t enter, but it doesn’t need to be. Here ...

For women in marketing who want to build campaigns with cultural impact

Black women have always set trends, shaped culture, and influenced buying behavior, long before brands realized the power of sp...

For many women, rediscovering themselves outside of motherhood or family roles can feel overwhelming.

Balancing career, family, and personal identity is often described as a juggling act, but what’s...

Let’s be honest, advertising hits different when women are in the room.

And not just because we know how to color-code a calendar, write a killer headline, and proofread while eating lunch. (We can ...

Are you waiting for a sign? This is it!

Amor Collective is where that dream starts becoming real. 

Amor Collective is a welcoming and inspiring space located in Phoenix, Arizona, created by local L...

Once overlooked and underrepresented, Latinas are now reshaping the norms of creativity in the digital world. Latinas were not a thought in spaces where influencers were a part of. Latinas have taken ...

Does everything look more pink? Rose-tinted glasses maybe? Nope! It’s just the Barbie effect! For the first time in years pink has taken the world by storm and credit goes to…

The Barbie Marketing Ca...