Everyone has fallen for a marketing tactic at some point in their life whether they realised it or not. 

If you frequent social media platforms there is a chance that you’ve come across the rising tr...

Having taken a blow during the pandemic, the theatre community is bouncing back. The industry suffered a huge loss during the pandemic.

In 2020, Broadway theatres shut down causing many shows to str...

Building a fanbase online takes time, consistency, and strategy, especially at the beginning. 

The good news? 

The tools and insights that were once limited to major labels are now accessible to eve...

Are you still chasing big-name influencers while your audience scrolls past their content?

Your best performing collaboration might have fewer followers than your intern. Social feeds are filled wit...

Women are not just part of the marketing industry; we are leading, guiding, and redefining what it truly means to be innovative creators. 

Welcome to a space where all about women in marketing.

Grab...

Kim Kardashian’s iconic brand Skims has taken over when it comes to celebrity campaigns. No matter the season, if there is a celebrity gaining attention chances are the next thing you see them in is a...

Walking onto campus for the first time can be intimidating. As a freshman, there are so many unknowns. Everyone seems nervous, uncomfortable, and out of place, except for the “It Girl”. 

There’s alwa...

Winter weather can be unpredictable, and few things are more uncomfortable than stepping outside and instantly feeling the cold cut through every layer.

Even in warm states, occasional cold snaps ca...

A lot of people confuse PR vs. marketing; their purposes can often seem interchangeable. Yet, while they work hand in hand and their own success relies on the other, their goals, audiences, and strate...

If you work in marketing or you are trying to get into the industry, you have probably felt this at least once:

“Everyone else is more creative than I am.”

“I should be further by now.”

“I don’t th...

If your For You Page has convinced you to buy anything lately… congrats, you’ve experienced UGC marketing. It is the reason people trust TikTok reviews more than celebrity endorsements, and why brands...

The world of sports media has undergone a significant transformation, largely due to the rise of women who have challenged stereotypes, redefined representation, and opened doors for future generation...