Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

What if your favorite brand had its own TV show?

Branded video content isn’t just about what you watch, it’s about the worlds that hook you in. How they keep you begging for the next episode.

Let’s ...

Ever had this familiar thought: “There’s nothing cute to wear to work.”? Building a work wardrobe can feel overwhelming and expensive, especially when just starting out. Striking a balance between loo...

 Welcome to Cousins Beach, a place where pomegranate margaritas, debutante balls, and love triangles thrive. The Summer I Turned Pretty has taken the world by storm, and whether you've never watched t...

In the world of branding, we've seen a new paradox emerge.

The concept of "quiet luxury" has taken over, with logos becoming smaller and design embracing subtlety. Yet, while product aesthetics are ...

We have all seen brands like Rhode, Lululemon, and Parke sell out of launches time and time again.

You may think to yourself, what makes these brands or this product so special? Or, you may even find...

Creatives are in the right place. 

The truth is: their content matters. The ideas they bring and the stories they tell are what make people stop, look, and feel something. 

Whether someone is just s...

“Unbox PR with me” is something every person has heard, and anyone with social media has all come across while scrolling.

Someone will likely see a mound of packages, at least that is what’s typical...

It’s no secret that the beauty scene is saturated with brands.

From celebrity brands to viral sensations, consumers are overwhelmed with choice. So, what exactly makes a brand stand out?

For Vacatio...

 When you’re checking out at Sephora or Ulta, do you think about who profits from your purchase? 

The beauty market is dominated by just 13 corporate conglomerates, which collectively own hundreds of...

Think back to the first time you recall hearing the term “brand collaboration.”

Maybe it was the iconic Louis Vuitton x Takashi Murakami drop of 2002.

Or perhaps it was something a bit more recent...

Who would have thought that combining food with beauty would hit the charts within the beauty community?

Oh, wait, it’s kinda in the foundation of beauty, think about it? Elizabeth Arden started her...