While beauty trends come and go, some styles stay popular and have a big impact on the industry. In recent years, beauty has started to focus more on nostalgia, personal style, and simple, easy looks....

If you’ve been into music lately, you’ve likely seen K-pop rise in popularity. This growth stood out last year, thanks to the Grammy-winning film K-Pop Demon Hunters.

K-pop is continuously growing, ...

 Social media has completely transformed the way brands connect with their customers. From TikTok trends to Instagram ads, social media platforms have become a vital tool for reaching new audiences in...

You took the leap to move to a new city to follow your dream career, and now you find yourself asking the internet, “how to make friends in your 20s?” It’s a common experience. The BBC loneliness surv...

We’ve all seen it happen. 

One day, an influencer is thriving. She’s booked and busy getting brand deals, growing her audience on social media, and building what looks like the perfect personal brand...

433% in just 48 hours. 

That’s how much Alix Earle boosted sales for Naked Sundays BeautyScreen SPF50 Peptide Foundation tint with just one post in 2025.

Back in the day, numbers like that would ta...

Celebrity brands have existed for basically as long as celebrities have. The first widely adopted celebrity brand came from an opera singer in the mid-19th century named Jenny Lind.

Celebrity beauty...

Ever sat down for a quick five-minute break on TikTok, only to realize three hours have passed? If so, you are not alone. 

TikTok’s massive growth began during the COVID-19 pandemic. It grew faster t...

Every now and again, trends recycle, a reboot is made or go down memory lane. Nostalgic marketing is the perfect way to describe how society yearns for the past.

Oftentimes we look back and reminisc...

Most people have tried a skincare product that should have worked but didn’t.

Maybe it was trending. Maybe it had amazing reviews. Maybe it was expensive enough to feel like it had to deliver. And st...

You do not fall in love with products. You fall in love with who you become when you own the product.

Have you ever seen an advert or campaign where you felt the emotions as if they were your own? Wh...

The beauty industry is going through a huge change, and micro influencers are leading the way.

For many years, beauty brands used celebrities and bigger influencers to promote products and drive sale...