Inclusive Beauty + Marketing | Fenty Beauty Case Study marketing

Inclusive beauty has become a driving force in reshaping beauty standards in recent years, with brands increasingly embracing diversity in all its forms.

As Generation Z pushes for greater representa...

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5 Quick and Easy Self-Care Tips for Women who Work mental health

Have you ever found yourself just going through the motions of everyday life, feeling disconnected and overwhelmed?

You're not alone. It's easy to get caught up in the hustle and forget about the mos...

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News: Sky Society Unveils First-Ever Membership Community Exclusively for Women in Marketing news

Austin, TX, June 13, 2022 — Sky Society is excited to introduce its exclusive Sky Society membership community designed specifically for women in marketing.

Since 2019, Sky Society has been empowerin...

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How to Get a Job in Marketing with No Experience job search

So, you're wondering how to get a job in marketing, but you're unsure where to start. Whether or not you have a marketing degree, breaking into the marketing field can feel challenging with so much co...

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How many jobs should I apply for? job search

If you're wondering, how many jobs should I apply for, you're not alone.

The job search process can feel overwhelming, with so many options and steps to consider. Knowing how many jobs to apply for i...

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5 Fitness Marketing Ads That All Our Fitness Marketing Girlies Will Love lifestyle marketing

Let’s be real—fitness marketing isn’t always as exciting as brands think it is.

There’s only so many times we can watch someone sprint on a treadmill, chug a protein shake, or lift weights in slow m...

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How Makeup Marketing Has Changed: Partnering with Influencers marketing

Makeup marketing has become a  massive part of today’s pop culture, and it’s all because of our favorite Influencers. You know who I’m talking about—think of a beauty influencer you follow on TikTok, ...

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7 Tips On How to Use Neuromarketing To Skyrocket Your Business marketing

Small business owner wear sooooo many hats.

They’re the  CEO, Customer Service, Social Media Manager, Photographer and so much more. Kudos to them for doing it all! We love to see a go-getter! 

If ...

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The Legendary Coach Rebrand: Transforming From A 2000’s Throwback To An It Girls Brand marketing

What happened to Coach?

One minute Coach was the pinnacle of affordable luxury, sported on the arms of some of the hottest stars in the early 2000s, to falling from fashion grace and losing the edge...

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E.L.F. Marketing: How Their Genius Strategy Has Captivated Their Audience marketing

If there is one advert never to skip while watching a YouTube video, it’s an ELF advert! The E.l.f marketing department has mastered the art of advertising their products to the point where you would ...

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Gap Branding: Lessons in Mastering Brand Partnerships marketing

When you think of Gap branding a series of words may come to mind: classic, denim and…old?

Due to Gap being a long standing brand, developing in the constantly changing space of fashion can cause br...

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The Top 5 Most Influential Celebrity Beauty Influencers of 2024 lifestyle marketing

Is the beauty industry still about the products, or is it just as much about the personalities behind the brands?

The beauty industry is constantly changing, with new trends and players reshaping the...

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