We all say we buy beauty products for the ingredients and the results — and that’s true. But let’s be real: the packaging plays a huge role too.

Whether it’s a pastel bottle that perfectly matches y...

These days, inclusive marketing is often labeled as a buzzword or passing trend, but it’s truly an important component of any successful business strategy.

Genuine inclusion in marketing efforts is ...

From a young age, we learn to chase milestones—starting with our ABCs and learning our multiplication tables.

Then we graduate high school, get into a dream university, earn a degree, and land that ...

Let’s dive into the game.

It’s fast, it’s full of excitement, and frankly, it’s a blast to watch—even if you don’t know every player’s name or what a “pick and roll” is.

But somehow, it feels like...

Over the past year, Sabrina Carpenter has emerged as one of the top pop stars today.

We know her from Nonsense, and every time we hear Espresso, we start humming her song. How did she do it?

We wi...

POV: You come home after a long day at work. After eating your ‘girl dinner’, you mindlessly scroll on TikTok before bed. You see a review on NYX’s Hydrating Gloss Stain. 

Next thing you know, you se...

Dreaming of working with your favorite influencer fashion line?

From GRWMs to viral Tik Tok, in today’s social media frenzy fashion creators are creating opportunities through creative content and a...

Let’s be honest—fitness marketing your brand or business can be uncomfortable at first.

You’re awesome at coaching and motivating people through the last set of pushups…but, then you have to ACTUALL...

Netflix is more than just a streaming platform.

It's a brand that has changed how we watch, share, and talk about shows and movies.

Behind the scenes, their marketing team is working hard. 

The b...

The world of celebrity podcasts keeps getting bigger and bigger.

Looking from the outside in, it may feel like it is an oversaturated market.

A running joke “make podcast equipment more expensive”...

Glossier is the original "clean girl" brand, and it's been around for over ten years. It knows exactly how to grab the attention of beauty lovers, especially Gen Z. With a “skin first, makeup second” ...

Dreaming about breaking into the fashion industry, but not sure where to start?

You’re not alone – fashion marketing is a fast paced and competitive field and breaking in without experience can feel ...