Pop-ups feel like the Coachella of beauty marketing in 2025. They bring together fans, creators, and brands in a way that feels both exclusive and unforgettable.

For women in marketing, these events ...

When did celebrity beauty brands even begin? 

If it’s not already obvious, the beauty industry is one of the hottest topics right now in the country! Okay, maybe that’s a bit of an exaggeration, but ...

To all handbag lovers out there.

Your most loved handbags have entered the chat!

Coach handbags have gained considerable popularity over the years. By the first half of 2022, it had risen to numbe...

The ready-to-drink (RTD) beverage market is one of the fastest growing parts in the alcohol industry.

In 2024 alone, the RTD market grew by 13%, curating over $3 billion in sales, making it one of t...

For many women, rediscovering themselves outside of motherhood or family roles can feel overwhelming.

Balancing career, family, and personal identity is often described as a juggling act, but what’s...

Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

What if your favorite brand had its own TV show?

Branded video content isn’t just about what you watch, it’s about the worlds that hook you in. How they keep you begging for the next episode.

Let’s ...

Ever had this familiar thought: “There’s nothing cute to wear to work.”? Building a work wardrobe can feel overwhelming and expensive, especially when just starting out. Striking a balance between loo...

 Welcome to Cousins Beach, a place where pomegranate margaritas, debutante balls, and love triangles thrive. The Summer I Turned Pretty has taken the world by storm, and whether you've never watched t...

In the world of branding, we've seen a new paradox emerge.

The concept of "quiet luxury" has taken over, with logos becoming smaller and design embracing subtlety. Yet, while product aesthetics are ...

We have all seen brands like Rhode, Lululemon, and Parke sell out of launches time and time again.

You may think to yourself, what makes these brands or this product so special? Or, you may even find...

Creatives are in the right place. 

The truth is: their content matters. The ideas they bring and the stories they tell are what make people stop, look, and feel something. 

Whether someone is just s...