This blog breaks down the marketing magic behind brat : how Charli turned chaos into a campaign, redefined authenticity in the influencer era, and built a brand so powerful it even reached Capitol Hil...

Hannah Montana said it best: “Mix it all together, and you know that it’s the best of both worlds.”

She might have been talking about her double life as a pop star, but the same can be said for empl...

Modern beauty marketing is competitive and highly technology-driven, but one brand stands out as a leader: Sephora.

Whether you are someone who loves beauty or someone who has an interest in brand m...

Let’s be honest, advertising hits different when women are in the room.

And not just because we know how to color-code a calendar, write a killer headline, and proofread while eating lunch. (We can ...

We all love a little caffeinated treat. In the age of romanticizing our morning coffee runs, coffee shops are stepping up their marketing game to put their names on the radar. 

Whether it’s coming up...

Fashion isn’t just about what you wear, it's about how it makes you feel.

And let’s be real: we’ve all stopped mid-scroll on Instagram to watch an ad that felt more like a short film than a commerci...

Let’s be honest, building your marketing portfolio can feel overwhelming.

Maybe you're thinking:

“Where do I start?”

“What if I don’t have a ton of experience?”

“What should I even include?”

The ...

You’re sitting in your dorm room, scrolling through LinkedIn, and everyone seems to have it figured out.

She’s heading to Google, he’s got a finance internship in New York, and your group chat is bu...

With so much noise online, it’s harder than ever for brands to stand out.

The right experience, however, can stop people in their tracks. 85% of consumers are more likely to purchase after attending...

Community has become the greatest marketing tool a business can create. When people feel connected to your brand, they show up for more than just the product. 

According to Synup, 86% of consumers sa...

Are you waiting for a sign? This is it!

Amor Collective is where that dream starts becoming real. 

Amor Collective is a welcoming and inspiring space located in Phoenix, Arizona, created by local L...

Once overlooked and underrepresented, Latinas are now reshaping the norms of creativity in the digital world. Latinas were not a thought in spaces where influencers were a part of. Latinas have taken ...