A New Playbook Written by Women in Sports Media

The world of sports media has undergone a significant transformation, largely due to the rise of women who have challenged stereotypes, redefined representation, and opened doors for future generations. Their stories inspire both seasoned professionals and young women aspiring to careers in the field.

Building on the legacy of those trailblazers, today’s leaders are redefining digital storytelling with courage, innovation, and passion for the sport.

The Early Trailblazers Who Changed the Game

The story of women in sports media begins with pioneers who refused to let gender define their potential. In the 1970s, Phyllis George became one of the first female sportscasters on CBS Sports, setting a precedent for those who would follow.

George brought authenticity and warmth to her work, proving that women could discuss sports with the same expertise as men. According to this ESPN article, her groundbreaking career redefined what was possible for women in broadcasting and inspired a generation of aspiring journalists.

Another early icon, Lesley Visser, became the first woman to cover the Super Bowl as a television reporter. Her career with CBS and ESPN established her as a respected journalist and storyteller.

Despite challenges in a male-dominated industry, she consistently proved that skill and determination could break barriers. As noted on Lesley Visser’s official website, she wasn’t just challenging limits—she was setting a new standard of excellence for women in sports media.

These trailblazers laid the groundwork for women in sports by showing that professionalism, expertise, and insight are not limited by gender. They transformed public perception of women in the industry, creating space for authenticity, intelligence, and leadership in sports storytelling.

The Power of Representation in Sports Journalism 

Representation is crucial, especially in an industry once dominated by men. The increasing presence of women in sports media has shifted the narrative, introducing new perspectives and fostering more inclusive storytelling.

Journalists like Hannah Storm have paved the way, emphasizing the significance of visibility both on screen and behind the camera. Her work demonstrates that audiences benefit when diverse viewpoints shape the stories, from game day coverage to athlete profiles.

According to the Women’s Media Center, greater representation does more than change who tells the stories—it transforms which stories are told.

The Digital Storytelling in the Next Generation

The digital age has created significant opportunities for women in sports media to demonstrate leadership and creativity. Digital platforms—from live event streaming to interactive social campaigns—offer women increased influence over content creation and story distribution.

Through social media, podcasts, and other online channels, women are shaping how fans engage with teams and athletes.

From leading viral campaigns to producing behind-the-scenes content, women are redefining engagement.

Platforms like TikTok and Instagram have become powerful tools for women to build personal brands, develop distinct voices, and broaden access to sports culture. Podcasts and newsletters have also become popular outlets where women share insights, interviews, and analysis on par with traditional media.

Organizations like the Association for Women in Sports Media play a key role in supporting new creators, providing mentorship, community, and advocacy. These networks equip young professionals with guidance, encouragement, and the skills to thrive in a competitive field.

Sue Jo: Leading the Dodgers in Women in Sports Media

Sue Jo, Senior Director of Social Media for the Los Angeles Dodgers, stands out as a leading figure among modern women in sports media. She directs the team’s digital strategy, oversees content creation, and drives meaningful fan engagement across multiple platforms.

Her leadership exemplifies how women are spearheading digital transformation in major sports organizations.

Jo started her career in broadcast journalism before advancing into digital media and social strategy. Her journey showcases that women are no longer confined to traditional reporting roles—they are now leading innovation, fostering creativity, and strengthening community ties in sports.

As one of the few Asian-American women in sports media, Sue Jo’s presence also highlights the importance of diversity and representation. Her achievements emphasize the growing influence of women in shaping the sports media landscape.

Jo’s success continues to inspire young professionals interested in digital storytelling, social media strategy, and brand development within the sports industry.

To learn more about how women are redefining the future of sports media, visit the Women’s Sports Foundation.

Overcoming Challenges and Building Community

Despite significant progress, women in sports media continue to face unique challenges, including gender bias and limited leadership opportunities.

Navigating career growth alongside these obstacles requires resilience, determination, and community support. Yet, continued collaboration is helping move the industry forward.

Organizations like the Women’s Sports Foundation and Women in Sports Tech provide mentorship, networking, and support for women at all stages in sports and media. These groups offer training programs, workshops, and events designed to develop skills and connect leaders and peers.

By empowering professionals, they help reshape an industry that has long lacked equal opportunity. Through fostering connection and innovation, these organizations enhance representation and influence throughout the field.

The Future of Women in Sports Media

The evolution of women in sports media is not just a timeline—it’s a movement shaped by courage, innovation, and community. From trailblazers like Phyllis George and Lesley Visser to digital leaders like Sue Jo, women have continually challenged expectations and broadened representation. Their presence elevates the industry with inclusive storytelling and new ways for fans to connect.

Yet, the work continues. As women break barriers, build digital platforms, and support each other, they are redefining the future of sports media in real time. The next generation is entering an industry where their voices matter and their impact is significant.

It's our turn to keep this momentum going. By supporting women-led content, amplifying diverse voices, or joining organizations that empower future storytellers, we each can help shape the next chapter—the playbook is being rewritten, and each of us has the power to help author its future.

✍️ Written by Kiani Tanaka-Yee