Mid-career transitions often prompt this question: Who am I without my title? Without the company I once leaned on? Identity isn’t tethered to roles; it's embedded in purpose. As careers evolve, titles shift. But purpose (your unique mission) remains, even grows.

In an industry ruled by legacy brands, Danessa Myricks is changing the game within beauty marketing. She went from a self-taught makeup artist to a top entrepreneur and has built a brand that is not only commercially successful but has reshaped the way the industry sees inclusivity, artistry, and product innovation. 

She began her professional journey in sales at a magazine publisher. When it shut down in 2001, she didn’t have formal training, but she had a passion. She learned to make custom shades by melting drugstore products, as well as volunteering her services to gain real-world experience.

This leap took her into a completely new industry. In 2015, she founded Danessa Myricks Beauty, a brand committed to diverse skin tones. This transformation did more than change her industry; it reaffirmed her. An identity rooted in purpose can carry you through change, rather than define you.

So, what sets Danessa Myricks Beauty apart from the rest of the beauty market?

Danessa felt unseen within the beauty industry. Because of this, she aimed to create products that suit everyone. 

Why The Blurring Balm Range Is A Game Changer

The effect of Danessa Myricks Beauty’s Blurring Balm Powder extends beyond innovation. It was marketed as a multifunctional, problem-solving product rather than a traditional foundation, primer or setting powder. This is perfect for quick editorial and on-set work.

Creators often show the balm on various skin tones, ages, and textures. This proves its versatility and highlights Danessa’s commitment to inclusivity.

This is perfect for quick editorial and on-set work. Creators often show the balm on various skin tones, ages, and textures. This proves its versatility and highlights Danessa’s commitment to inclusivity.

Behind every material that shifts an industry, there’s a scientist who puts in the hours. Upsolite is a top ingredient in popular cosmetics. It’s in the Blurring Balm Powder and the new Yummy Skin Liquid Blurring Balm Setting Spray. A reminder that the path from lab bench to global products always begins with people.

She doesn’t only sell products; she teaches you how to use them, and with patented formulas, there are no duplicates - only originals.

When questions came up about her Water Powder Serum, she didn’t ignore it… she created a solution.

Imagine walking around the streets looking like a filter. Everyone’s dream, right?

The marketers didn’t make the Yummy Skin Blurring Balm go viral. It went viral because people needed it. It is designed to blur better.

That is what changed everything. 

Danessa Myricks understood the importance of feeling thought about. It matters when someone makes something for you, especially to solve a problem.

She saw her products as an essential when she first introduced it. This is more than makeup. It is about meeting everyone’s needs and celebrating their beauty. 

What began with 10 shades is now 20. Danessa keeps working to make sure every face fits into this yummy world.

 Being a beauty enthusiast in beauty marketing shows you how products affect the world. You notice:

• When packaging looks great but doesn’t protect the formula.
• When shade ranges feel thoughtfully expanded rather than being rushed.
• When pricing aligns with perceived value or doesn’t. 

From a procurement and operations mindset, these details aren’t small. They’re signals of how well sourcing, cost decisions, and supplier choices were made.

The difference between hype and longevity usually comes down to operational discipline behind the scenes.

Not everyone loves lip products. Some people focus on getting a flawless, filtered complexion.

How Danessa Myricks Built Her Community

Beauty marketing can be overwhelming, but you don’t have to do it alone. It has its own playbook.

Community over competition isn’t a mantra; it’s a movement. 

Danessa Myricks has spoken about it being at the core of everything that she does, treating her audience as an active part of the creative process rather than passive consumers.

A clear example of this is her social media activity. She often shares tutorials, creative looks, and product experiments. These include contributions from everyday users and professional makeup artists via Instagram and TikTok.

Having a great support system comes with so much nuance and diversity. So, it takes a lot to be present.

Beauty marketing revolves around connection. These moments remind us of how essential that is.

“The bond that I’ve created with Sephora is lovely, and the time I’ve spent building this community has been significantly healing” - Danessa Myricks

Danessa aims to show people that they can view being expansive through her lens. She isn’t just focused on her brand’s growth. She also cares about the people she works with.

Her in-person masterclasses, live-streamed sessions, and experimental PR prove that community building is just as important as creating new products.

In September 2025, Danessa Myricks teamed up with beauty creator Uche Natori to host the “You’ll Always Be Famous” masterclass. Uniting people globally, both online and in person, to learn unique techniques to achieve a perfect base and, above all, build connections.

In beauty marketing, you focus on creators who grasp technique, not just looks. When they share a product, their audience knows it’s been tested well and how it performs on real skin.

This shift is clear. Brands want creators who drive education and trust, not just metrics. As a makeup artist like Danessa Myricks, you bridge the gap between product development and what consumers understand.

Leadership As A Marketing Strategy

What does it mean for Danessa Myricks to lead?

Danessa’s leadership positions her as the face and voice of the brand. Reasserting herself, “Are you present for everyone?” 

This is a hallmark of being a great leader. That visibility builds trust and authenticity, which are the core marketing tools today. This not only makes people enjoy the experience, but also makes them feel invested in it.

“You have to see it to know that you can be it” - Danessa Myricks 

One thing that Danessa doesn’t shy away from is responsibility. Everything she says, a product does. By considering all these factors, she can show up in her best form. Her role as an educator and industry authority differentiates the brand from competitors.

When leadership is based on compassion and empathy, it creates a lasting impact. It’s about the beauty of how you make people feel. Of course, a beautiful blush is amazing, but how does that blush make someone feel? When they go out into the streets of New York, do they feel like their most confident self?

 What are they feeling when looking at their social media?

What is she leaving this world with?

Navigating The Path From Artistry To Entrepreneurship : Lessons To Apply

• Start with what you have. When Danessa first began, she had no money for a kit. She went to the drugstore and melted down pencils. She went to the craft store to source glitter. You don’t need the perfect setup; you just need to start. 
  
  
• Skincare always wins. Every artist knows how it starts, how it ends. Prioritising the skin can make the simplest glam look magical. 
  
  
• Competition is the killer of creativity. A community of artists can be your greatest teachers and biggest inspirations.
  
  
• Collaboration over competition. It’s always good to see your peers win. It’s an indicator of all that is possible for you. Sometimes, you’ve got to see it to know that you can be it.
  
  
• Learn to photograph your work. Danessa’s artistry changed for the better the minute she picked up a camera. It will help develop your artistry, but it will also help you grow your career. Danessa started as an artist, then became a photographer. Now, she’s a creative director for her brand and others. 
  
  
• Don’t be afraid to step out from behind the scenes. It can be scary, but feel the fear and do it anyway. Your whole life can change when you stop hiding.
  
  
• Comfort is the killer of growth. Don’t limit your potential! Even though you may not have any formal training, you should know what makeup should look and feel like. A love for makeup artistry can lead to a career in product development.
  
  
• Find inspiration everywhere. It’s important to take breaks and rest. It’s what keeps inspiration flowing. You can’t create from an empty cup.
  
  
• Success looks different for everyone. You define success in the lives you’ve touched. We all deserve to see ourselves and our beauty reflected in the world. And that’s what makes you an artist.

Conclusion

Danessa Myricks continues to push artistry ahead. She designs products that boost natural skin and allow her audience to express their creativity.

Makeup should have no boundaries. That’s the belief behind it. They mix high-performance pigments with skincare benefits. This empowers everyone to create, customise, and express their individuality. 

Her journey shows that, in this industry, there are no limits, just endless possibilities.

By sharing real stories and connecting with the community, she has built a loyal following that values diversity and self-expression.

Her leadership reminds us that beauty isn’t only about how things look, it’s about helping others feel valued and confident. Check out her work, try her unique products, and join the movement that changes the meaning of beauty marketing.

To my fellow beauty lovers, never stop experimenting. Never stop learning. Above all, never dim your light!

🪽 Written by Natasha Kabagweri