5 Ways Olipop Marketing Proved How Amazing They Are Worth with Examples

Everyone has fallen for a marketing tactic at some point in their life whether they realised it or not. 

If you frequent social media platforms there is a chance that you’ve come across the rising trend of healthy eating and drinking. At the heart of the movement sat Olipop. 

Olipop was founded in 2018 by Ben Goodwin and David Lester but they didn’t start seeing global success until late 2022. The brand started with three flavors. Currently there are twenty flavors in Olipop’s lineup with more continuing to be added.

But how did they go from a small company to a brand that has over $280 million in sales a year? Well, like many popular items, Oilpop found its success thanks to the internet and social media.

Here are 5 ways Olipop marketing tactics have won the internet’s heart and successfully made themselves a household name.

Conquering the #Guttok Trend

There has been a noticeable jump in the trend of influencers trying to become healthier individuals and Olipop saw just that. Jumping on the trend, Olipop’s marketing decided to use this opportunity to sell their product. 

Olipop decided to start posting to Tiktok and Instagram highlighting the benefits of drinking Olipop. In this popular post, Olipop jumped on a popular trend going around. 

The trend is used by creators to joke about things that they find funny about being a girl using the phrase “God forbid a girl…”. The post went viral with over 7 million views. 

Another trend the Olipop marketing team jumped on was the viral audio of Justin Bieber. In this TikTok, one of Olipop marketing team members lipsyncs to the popular audio to share that Olipop is on sale for prime day. The post went viral with over 4 million views and encouraged viewers to buy on prime day. 

Olipop marketing also likes to take part in memes and humor videos. One Instagram post joins in on the fun of a viral Spongebob quote. This is another incredible example of a Olipop marketing tactic of conquering #Guttok.

Olipop also enjoys posting recipes featuring their sodas. Some recipes include a cherry float, a drink called pineapple paradise and a mocktail called blackberry cream fizz. Olipop also doesn’t forget about people who drink alcohol with recipes for a BOOzy squeeze and a sparkling apple sangria. Olipop has even hosted a dirty soda party in collaboration with Coconut Cult. There is something for everyone!

Small Influencer Collaborations

Many people have dreamed about getting PR or getting paid to post on social media. But they didn’t have the followers and the engagement for brands to send them packages. Olipop marketing took a different approach to solving this issue that people face. 

In one of Olipop’s most viral TikTok’s, a member of the Olipop marketing team replies to a comment about wishing to get paid for posting Olipop to social media.

The creator goes on to share about Olipop’s Creator Community. The Creator Community allows anyone to get paid for promoting Olipop on their personal TikTok and Instagram. Participants get paid based on views so follower count doesn’t matter.

Olipop marketing also likes to send PR to smaller creators. This includes a video posted to TikTok by small creator Natalie Smith. Smith shared her excitement about being sent PR by Olipop even though she is a micro influencer.

The Olipop marketing team even commented on the video suggesting the ease of getting PR from them!

The Endless Amount of Collaborations With Other Brands

Olipop is known to collaborate with other brands to sell items from both the Olipop brand and the collaborators brand. From sports teams, to Away luggage, to cartoons and StayCool loungewear, Olipop marketing has found its place in many different homes. 

One of the most notable collaborations Olipop has had was the Barbie Peaches and Cream Soda Collab. The collaboration was so successful that the flavor became permanent.  More recently, Olipop teamed up with Spongebob to release a pineapple flavored soda. 

A notable collaboration was with Fruit Riot, another up and coming brand. The collaboration was between Fruit Riot’s grapes and Olipop’s vintage cola flavor. The collaboration led to the product being sold out with customers having trouble finding the product in stores. 

Celebrity Endorsements

In the marketing world, it is known that celebrity endorsements generate a lot of sales and attention. Olipop is no different with their multiple celebrity collabs.

One of Olipop’s most notable collaborations is with Camila Cabello. In fact, their most watched TikTok features Cabello posing with the soda. Another video shows Cabellos texting Olipop for a drink.

For sports fans, Olipop has teamed up with NFL cornerback Travis Hunter, MLB pitcher Blake Snell and WNBA player Cameron Brink.

Other endorsements include musical artists Ice Spice and Nicki Minaj, theater icon Kristin Chenoweth, and actor Nicholas Duvernay. 

The Good Old Fashioned Commercial

Most people have been influenced by a commercial at some point in their life. It is no surprise that Olipop has found success marketing through recent marketing tactics. However, they still market in old fashioned ways. 

In one Olipop commercial, a woman has a conversation with their younger self and explains the benefits of Olipop compared to other sodas (less sugar!). 

Another one titled Unlikely Friends, shows a farmer opening a can of Olipop while seeing a runner. He than offers the runner an Olipop creating a friendship between the two. 

Conclusion

Now that Olipop marketing tactics have been explored, it is no surprise that Olipop has become a popular brand. Olipop has their marketing team to thank for that.

A mix of marketing tactics have led Olipop to have iconic moments on the internet. Not many brands can say they’ve gone viral the amount of times Olipop has. 

From a marketing perspective, Olipop marketing shows the importance of using multiple tactics in marketing campaigns. Marketing professionals should consider Olipop’s tactics and apply them to their products and services.

And as Olipop’s slogan says, enjoy “ a new kind of soda!.” 

✍️ Written by Kyra Rumfield