Let's talk Swarovski Marketing - If diamonds are a girl's best friend, then Swarovski diamonds are the fun, sparkly sidekick that is the main character.

Swarovski is the magical fairy godmother of c...

Most people follow certain influencers for different reasons. Whether it be beauty product reviews, fashion tips, comedy, or workout routines.

However, brand trips have become a common feature acros...

Lululemon is trending unintentionally, all thanks to a new viral song. Is this a Lululemon Marketing win?

Lululemon is one of the most popular athleisure brands on TikTok and Instagram, especially wi...

Recently, brand events, popups, and brand activations have been all the hype.

From makeup to clothing to even new furniture launches, these have been a huge marketing strategy for different brands, ...

If you’ve been on TikTok lately, your FYP (For You Page) has probably been taken over by the New York City influencers drama.

It all started with a casual post from @martinifeeny, where she vented, ...

Beauty influencers have become an enormous part of the beauty community, inspiring consumers to explore and purchase from their favorite brands.

According to Sprout Social, the global influencer mar...

We all remember the rush of our first luxury purchase—spending months saving, pinning “celeb inspo” to our Pinterest boards, and finally feeling like we were stepping into a new phase of life.

Luxur...

 Chances are you've been influenced by a celebrity. From drinks to skincare to clothes, celebrities are shaping people’s choices. Once a celebrity starts their brand? A new level is unlocked. 

Celebr...

These days, inclusive marketing is often labeled as a buzzword or passing trend, but it’s truly an important component of any successful business strategy.

Genuine inclusion in marketing efforts is ...

Let’s dive into the game.

It’s fast, it’s full of excitement, and frankly, it’s a blast to watch—even if you don’t know every player’s name or what a “pick and roll” is.

But somehow, it feels like...

POV: You come home after a long day at work. After eating your ‘girl dinner’, you mindlessly scroll on TikTok before bed. You see a review on NYX’s Hydrating Gloss Stain. 

Next thing you know, you se...

Let’s be honest—fitness marketing your brand or business can be uncomfortable at first.

You’re awesome at coaching and motivating people through the last set of pushups…but, then you have to ACTUALL...