The Devil Wears Prada, Sex and the City, and Gossip Girl are just a few iconic screenings that showcase the craziness that is the fashion industry, and have fashionistas questioning “ what are the dif...

Glowing skin and balanced energy are no longer just about your skincare. The clean girl aesthetic has evolved and goes beyond serums and moisturizers.

Today’s beauty routines start from within, thro...

The only thing better than Dua Lipa’s bad dancing meme is her style.

Dua Lipa’s wardrobe is loud, daring, and eccentric. After all, her lifestyle consists of performing at the Grammys, frequenting t...

Whether you’re single, taken, or navigating the infamous situationship, there’s something magnetic about an influencer couple popping up on your feed.

Whether jet-setting off together on a romantic ...

Over the past year, Sabrina Carpenter has emerged as one of pop music's newest it-girls. Her name has been heard all around the world. When ordering coffee, playing on the radio, or even seeing her in...

When did celebrity beauty brands even begin? 

If it’s not already obvious, the beauty industry is one of the hottest topics right now in the country! Okay, maybe that’s a bit of an exaggeration, but ...

Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

Dressing up and not sure what to wear tonight? It’s no surprise you’re scrolling through videos of your favorite influencers for ideas. Apps like TikTok and Instagram make it easy for everyday outfits...

This blog breaks down the marketing magic behind brat : how Charli turned chaos into a campaign, redefined authenticity in the influencer era, and built a brand so powerful it even reached Capitol Hil...

Does everything look more pink? Rose-tinted glasses maybe? Nope! It’s just the Barbie effect! For the first time in years pink has taken the world by storm and credit goes to…

The Barbie Marketing Ca...

An artist pours their heart into every lyric, stays up late tweaking mixes, and imagines the moment their songs are heard by the world. But finishing an album is only half the journey.

The real magic...

You’ve probably seen it happen, two completely different brands come together, and suddenly, the internet explodes. 

Whether it’s your favorite influencer partnering with a snack company or a fashion...