Imagine this: you’re scrolling through Instagram  and you came across a movie trailer that will be released later this year.

Excitement builds as you watch the clips and catch a glimpse of the storyline. This is the first time you’ve heard of it, and you’re hooked and want to know more…

Movie releases have always been important to the success of movies but even more so now. There has been a slight rift between the culture of ‘seeing a movie in theaters’ versus waiting for a movie to release on ‘streaming services’.

However, the engagement with movies and  different types of social media platforms is what helps get people into theaters today! 

TikTok Brings in Better Movie Release Numbers

Social media continues to be a consistent way for movie releases to find longevity. You may be asking what are some ways social platforms help with modern releases? Well, the answer is quite simple: using these platforms helps reach audiences that a simple teaser couldn’t. 

Have you ever been scrolling on your social media and come across an advertisement for a movie? Depending on how it starts or even who is in the movie, movie marketing on social media may catch your attention.

That’s where it starts, your awareness of the movie's existence; then your algorithm will start to shift towards that specific film, or the actors in that movie, and the other works they have been in.

TikTok is a social media platform that has gained popularity somewhere between  2018 and 2019. During 2020 however, TikTok's usage skyrocketed, and every brand, actress, actor, or upcoming film you can think of started to use the platform to reach all types of audiences.

It seems that TikTok has now become part of the marketing campaign to give a movie release an advantage. Something to get people excited for!

You may even come across some well-made fan edits that help sustain the hype around the movie's release.  

The Fascinating Power of Movies and Fan Edits

Let’s dive more in-depth into TikTok and how it is used to market movies. This success is not linear. A huge shoutout needs to be given to celebrity fans, moviegoers, and editors, too! When a movie trailer is released, they put the audience's creativity to the test.

Who knows there’s probably movie studios paying attention to the edits posted, and will hire for their marketing team. 

Upcoming movies like Dune: Part 3 and Spider-Man: Brand New Day have recently released their trailers. After that, they have seen an increase in fan-edits on social media platforms. They get to see the past movies and a combination of the newly released trailers through the eyes of fans, the people who make the movie what it is. 

Studios have started to see that fan engagement brings in the numbers for their movies. When a movie trailer is released, it gives the fans free reign to put their creativity to the test.

Which is where the fan edits come from and they are able to see their perspective of what the film may mean to them. 

This is what the people want to see, this is what they love to see! This is what helps people go to see new movies.

The Beautiful Side of Movie Marketing on Social Media - Few Talk About Differently About (PR) 

Think of movie marketing, movie posters, trailers, teasers, etc. When they dive in deeper, that is where they come across PR. Film PR is a way to create buzz around the upcoming movies; that make people want to go out and see it. Studios and independent filmmakers need the help of PR to drive that viewership!

The audience gets interactive content, with cast interviews being fed to them. Actors engage with fans trying to get them into the theater to see the movie. Buzz continues to grow, and the hype around the movie keeps building.

They demonstrate the authenticity of the actors and the characters they play, keeping the audience engaged and happy. 

With the rising popularity of social platforms this is why movie marketing on social media matters.

An Actor's Social Media Presence can Bring in More People

Have you ever loved how much of a presence an actor has on social media? They don’t hide behind the scenes, but become the scene. Viewers now get to know their personality and how likable they are in real life, not just the characters on their screen! 

Tyriq Withers is a perfect example of that for you, he’s the talk of the town and the man of the hour. Tyriq Withers has a strong social media presence, and knows how to use social media to his advantage by doing a lot of trends and using many viral sounds! He seems very personable from the outside. 

This is where movie marketing on social media comes in. With an internet presence like Mr. Withers, they can see how he connects with different fans.

The upcoming movie he is part of is titled ‘The Reminders of Him’, an adaptation of a book. They’ve seen him and his other co-stars, in various interviews and never-before-seen TikToks. 

Supporters love him and can’t wait to see what he posts next! Since he is so personable, many of his fans are going to see the movie ‘The Reminders of Him’ just for him!

The Truth about how 'The Drama' has been marketing their Movie

Zendaya and Robert Pattinson are people's faves, and a lot of people are tuned in for what they have to offer this film season. They are starring together in 3 upcoming movies: The Odyssey, Dune: Part 3, and The Drama. 

The Drama however is what they are here for! This film of theirs is at the top of the list of upcoming releases. On April 3rd, 2026, the fans are in for a ride of their lives as they truly come to understand their characters, Charlie and Emma.

Charlie and Emma are happily engaged and are about to be put to the test the week of their wedding. 

The way that A24 has marketed The Drama is unlike what people have seen before and that continues to unfold on social media. On December 9th, fans were formally introduced to characters Charlie and Emma, as if they were real people. 

A24 created this world surrounding them, and the audience was able to participate in this wedding; the wedding being the movie release. On their (A24) Instagram, they posted a photo from the Boston Globe announcing the engagement of Robert Pattinson and Zendaya's fictional characters. 

There have also been emails sent out to people to confirm their attendance to the showings, while inviting a plus one! The seating arrangements for the movie presale, was set up with two sides; the blue being the grooms (on the left of the theater) and pink for the bride (on the right of the theater).

This marketing continues to bring the fun to movies.

With that kind of movie marketing on social media, the people are already locked in and ready for the wild ride.

🪽 Written by Martine Gene