If you’ve been on TikTok lately, your FYP (For You Page) has probably been taken over by the New York City influencers drama.

It all started with a casual post from @martinifeeny, where she vented, ...

Beauty influencers have become an enormous part of the beauty community, inspiring consumers to explore and purchase from their favorite brands.

According to Sprout Social, the global influencer mar...

We all remember the rush of our first luxury purchase—spending months saving, pinning “celeb inspo” to our Pinterest boards, and finally feeling like we were stepping into a new phase of life.

Luxur...

 Chances are you've been influenced by a celebrity. From drinks to skincare to clothes, celebrities are shaping people’s choices. Once a celebrity starts their brand? A new level is unlocked. 

Celebr...

These days, inclusive marketing is often labeled as a buzzword or passing trend, but it’s truly an important component of any successful business strategy.

Genuine inclusion in marketing efforts is ...

Let’s dive into the game.

It’s fast, it’s full of excitement, and frankly, it’s a blast to watch—even if you don’t know every player’s name or what a “pick and roll” is.

But somehow, it feels like...

POV: You come home after a long day at work. After eating your ‘girl dinner’, you mindlessly scroll on TikTok before bed. You see a review on NYX’s Hydrating Gloss Stain. 

Next thing you know, you se...

Let’s be honest—fitness marketing your brand or business can be uncomfortable at first.

You’re awesome at coaching and motivating people through the last set of pushups…but, then you have to ACTUALL...

Netflix is more than just a streaming platform.

It's a brand that has changed how we watch, share, and talk about shows and movies.

Behind the scenes, their marketing team is working hard. 

The b...

Glossier is the original "clean girl" brand, and it's been around for over ten years. It knows exactly how to grab the attention of beauty lovers, especially Gen Z. With a “skin first, makeup second” ...

Dreaming about breaking into the fashion industry, but not sure where to start?

You’re not alone – fashion marketing is a fast paced and competitive field and breaking in without experience can feel ...

If you’re a foodie, on TikTok, or a foodie on TikTok, surely you know all about Crumbl Cookie and their delicious cookies! But, what is Crumbl Cookie?

The goal was to bring people together by creatin...