Netflix is goin’ up, up, up, it's their moment, thanks to the success of their hit movie KPop Demon Hunters. This film perfectly shows the Netflix marketing strategy. The movie set a new record as the...

Mid-career transitions often prompt this question: Who am I without my title? Without the company I once leaned on? Identity isn’t tethered to roles; it's embedded in purpose. As careers evolve, title...

Consider a recent interaction with a brand, it probably made you feel something even if you didn't realize it at the time. Brand experience marketing focuses on how people feel when they interact with...

It’s every girl’s dream to embody their favorite female TV show/movie character that radiates confidence, and leaves a striking impression on people wherever they go. 

For example, someone like Maddi...

Hot take: your marketing portfolio is the most important part of your job application. You may be thinking, wouldn’t that be resumes? Well, yes and no.

Your resume tells companies you’re qualified.

Marketing is everywhere. On your feed, in your group chats, even hiding in your favorite influencer’s “get ready with me” video.

It shapes not just what we buy, but how we think and who we follow. An...

If there is one advert never to skip while watching a YouTube video, it’s an ELF advert! The E.l.f marketing department has mastered the art of advertising their products to the point where you would ...

Is the beauty industry still about the products, or is it just as much about the personalities behind the brands?

The beauty industry is constantly changing, with new trends and players reshaping the...

Are you struggling to break into the marketing industry because you lack experience? If you’re wondering how to get marketing experience when you have none, you're not alone. Many aspiring marketers f...

Photo Source: Marketing 91

Fashion is more than just clothes; it's an ever-evolving statement that speaks volumes on culture, expression and influence. 

Behind the scenes, a vital force known as fa...

Last year came with many unexpected challenges. As the country became on lockdown, I found myself abruptly moving out of my San Francisco apartment and saying goodbye to my college friends.

With less...

What makes a campaign innovative is not its ability to draw in more sales but its ability to captivate its audience and inspire. These featured campaigns inspire us to do more and try new creative ave...