When you’re checking out at Sephora or Ulta, do you think about who profits from your purchase? 

The beauty market is dominated by just 13 corporate conglomerates, which collectively own hundreds of...

Think back to the first time you recall hearing the term “brand collaboration.”

Maybe it was the iconic Louis Vuitton x Takashi Murakami drop of 2002.

Or perhaps it was something a bit more recent...

Jeans on jeans on jeans.

Denim on denim on denim.

No matter how you want to say it, there's no denying that 2025 is the year of the "jean-aissance." We have GAP reviving classic denim styles, Levi...

One post, one like, and boom, a viral moment can be born. Like many indie artists, finding a platform to share their music is vital to success. Out of hundreds, thousands, and even millions of videos ...

In store marketing is so much more than putting on a for-sale poster at the front door. Marketing decisions can determine a customer’s view of the brand. This also influences the quality of their prod...

In a world full of Amazons, Targets, Sephoras, and Starbucks, it can be hard to put your small business out there. With limited resources, small businesses often struggle to determine the most effecti...

 You open the Instagram app and see two things dominating your feed: reels and carousels. In recent years, Instagram has pushed reels, but carousels are still everywhere.

But what is a carousel post...

When you think of fragrance marketing, what is the first thing that comes to mind?

Is it luxurious advertisements with stunning models in picturesque backgrounds?

Or is it celebrities looking effo...

This blog breaks down the marketing magic behind brat : how Charli turned chaos into a campaign, redefined authenticity in the influencer era, and built a brand so powerful it even reached Capitol Hil...

Hannah Montana said it best: “Mix it all together, and you know that it’s the best of both worlds.”

She might have been talking about her double life as a pop star, but the same can be said for empl...

Modern beauty marketing is competitive and highly technology-driven, but one brand stands out as a leader: Sephora.

Whether you are someone who loves beauty or someone who has an interest in brand m...

We all love a little caffeinated treat. In the age of romanticizing our morning coffee runs, coffee shops are stepping up their marketing game to put their names on the radar. 

Whether it’s coming up...