7 Marketing Portfolio Examples for Marketing Girlies

Hot take: your marketing portfolio is the most important part of your job application. You may be thinking, wouldn’t that be resumes? Well, yes and no.

Your resume tells companies you’re qualified.

Your marketing portfolio shows them why.

A strong portfolio is the difference between blending in with thousands of applicants and actually grabbing a hiring manager’s attention. Think of it as your proof of work. Anyone can say they can run social, write emails, or plan a campaign. Your portfolio shows the receipts.

Let's break down exactly what a marketing portfolio is, why you need one, what to include, and how to build yours even if you’re starting from zero. You’ll also see 7 real marketing portfolio examples Sky Society Accelerator graduates, some of them with zero previous work experience. 

What is a Marketing Portfolio?

A marketing portfolio is a visual collection of your work. Instead of telling people what you’ve done, you’re showing them — through screenshots, videos, graphics, analytics, and case studies.

Most marketing portfolios live on a simple website or webpage, but you can also create a PDF version if needed. And unlike a resume, which is mostly text, your portfolio brings your work to life.

Example:
On a resume, you might write “Managed social media for a small business.”
On a portfolio, you’d include screenshots of posts, Reels, results, analytics, and your full strategy.

The strongest portfolios combine a clean visual layout, personality, and context around your work.

In short: your resume gets you into the applicant pool. Your marketing portfolio gets you pulled out of it.

Who Needs a Marketing Portfolio and Why?

If you’re applying to marketing jobs, you need a portfolio. Period.

Even if a job posting doesn’t require one, almost every posting says “Portfolio optional.”

Optional = opportunity to stand out.

A marketing portfolio helps you:

• show the quality of your work

• demonstrate visual thinking

• highlight your creative taste

• explain your process

• show measurable results

• illustrate your personality

• show hiring managers what you’d be like on their team

A resume will never tell someone your aesthetic, your creative instincts, or how you think strategically. Your portfolio does that instantly. 

Whether you’re searching for an entry level role, senior position, or anything in between, it’s smart to share your marketing portfolio on your job applications, LinkedIn, email signature, and anywhere else it may catch someone’s eye.

Sky Society Accelerator students have said over and over that hiring managers mention their portfolios as the key component that stood out to them and landed them an interview.    

Can You Build A Marketing Portfolio With No Experience?

Yes, you can absolutely build a marketing portfolio with no experience. You'll just have to get a bit creative with it.

You can start easy by building mock marketing campaigns to add to it, join a marketing experience bootcamp (Sky Society Accelerator), or create your own opportunities in your community.

Let's breakdown some options:

1. Build mock campaigns

If you’re starting from scratch, mock campaigns are one of the fastest ways to create polished, portfolio-ready work.

Inside Marketing Experience Lab, you’ll build campaigns for brands like Chamberlain Coffee, Glossier, Poppi, Rare Beauty, Lemme, SKIMS, Spotify, Dairy Boy, and more. 

By the end, you’ll have a full set of brand-ready mock campaigns that show your creativity, your eye for design, and your understanding of how marketing works behind the scenes. These mock campaigns are perfect for filling your portfolio if you don’t have experience yet or if you want to demonstrate your skills for dream brands you’d love to work with one day.

2. Get real experience through Sky Society Accelerator

If you’re ready for something more intensive and to build real marketing experience, Sky Society Accelerator gives you hands-on experience launching actual campaigns. You might:

• write email campaigns

• design a paid ad

• plan an influencer collaboration

• create social media content

• host a virtual event

• publish an SEO blog post

Every campaign becomes a portfolio piece backed by real data, real collaboration, and real execution.

This is the experience that helps you walk into interviews feeling confident, prepared, and genuinely qualified for the roles you’re applying for.

3. Create your own opportunities

If you want even more experience:

• help a local business

• take content photos for a friend

• write marketing articles

• offer marketing support to a nonprofit

• volunteer to run social for a student org

Anything that showcases your thinking can become a portfolio piece.  

How to Build Your Marketing Portfolio

Once you have real marketing experience, building your portfolio becomes much more straightforward.

Your only goal is to organize your strongest work in a clean, visual way that makes it easy for hiring managers to quickly understand what you can do.

Start by gathering the work you’re proud of. Pick pieces show real execution with quantifiable results because that's what companies want to see.

From there, pull screenshots and visuals from those projects. Portfolios are highly visual, so include graphics, clips, or data that help bring your work to life.

You don’t need long paragraphs. Just add a short, simple explanation for each project about what it was and what your role was. A sentence or two is enough.

Choose a platform that feels intuitive to you. At Sky Society, our favorite is Canva.

Keep your layout clean. Simple and skimmable always wins.

And finally, make it feel like you. Your colors, your tone, your aesthetic. Hiring managers love seeing personality in the work because it tells them who you are as a marketer.

7 Marketing Portfolio Examples

Below are marketing portfolio examples from Sky Society Accelerator graduates and what makes them great. You can click into each one to view their Sky Society campaign experiences. 

Marketing Portfolio Example 1: Olivia Hegerfeld

This portfolio is a great example of thinking creatively about your design and layout when combining marketing work experience with content creation and UGC experience.

Marketing Portfolio Example 2: Arizona Ruggles

This student landed a marketing director job shortly after graduating from the Accelerator. She did a great job at keeping the colors in her portfolio professional (neutrals: black and white) while simultaneously adding a subtle, girly flair using flowers intentionally.

Marketing Portfolio Example 3: Mariah Purnell

It’s a good idea to include freelance work in your portfolio if you have any. This student does a great job of keeping her contractor experience concise, allowing more space to showcase other areas of marketing she wants to highlight throughout her portfolio.

Marketing Portfolio Example 4: Stephanie Diep

This portfolio includes bright colors showing her personality, and icons that jump to the different experiences she’s had so far. This is a useful way to organize your work if you have examples in various areas of marketing–in this case, brand marketing, event marketing, SEO & copywriting, social media, and email marketing.

Marketing Portfolio Example 5: Nusrat Khan

Instead of simply adding a hyperlinked text, this student incorporated an image of her partnership on a laptop icon plus a CTA (call-to-action) prompting the viewer to click and view the entire campaign. This is great in case the hiring team wants to look deeper into your work, but also if they are simply browsing through to get a general idea of who you are.

Marketing Portfolio Example 6: Savannah Harrah 

Numbers are great, but so is giving a bit of background information. In this section of her portfolio, she briefly explains the objectives, process, and results, to show how she successfully completed an influencer marketing campaign.

Marketing Portfolio Example 7: Taylor Goulart

Don’t be afraid to get creative when displaying visuals. This student uses camera icons for her profile photos in both her biography at the beginning, and contact section at the end of her portfolio.

How Sky Society Accelerator Helps You Build a Marketing Portfolio

Sky Society Accelerator is designed to help you graduate with a marketing portfolio that looks like you’ve already worked in the industry.

Instead of guessing what to include or trying to create projects on your own, you get guided experience launching real campaigns that translate directly into portfolio pieces.

Throughout the program, you’ll work on projects that mirror what entry-level marketers do at actual companies.

You might publish a blog post, write an email newsletter, run a paid ad, plan an influencer activation, design social content, or collaborate on a brand campaign. Every assignment is intentional. You’re learning the skills, using real software, and building work you can proudly showcase.

By the end of the 8 weeks, you don’t just have “examples.” You have real marketing experience with visuals, data, and insights to back it up.

You’ll know how to present your work clearly, talk about your decision-making, and show hiring managers you understand how modern marketing works.

It’s the difference between trying to convince someone you’re capable and confidently showing them the proof.

Portfolios Matter. Start Building Yours Today.

Your marketing portfolio is your chance to prove you can actually do the work.

It’s your edge. Your personality. Your creative direction. Your results.

No matter where you’re at in your marketing career, start working on yours today. Gather your work samples, share your ideas, and ask for feedback in the Women in Marketing LinkedIn group, the perfect place to connect with other marketing professionals.

✍️ Written by Cristelle Meza