In an era where DEI is challenged, consumers and popular influencers have been calling out beauty brands for their diversity marketing tactics and intentionality. 

The thing is, diversity marketing i...

TikTok rose to fame during COVID and quickly became the new “Google” for millions around the world. What started as a fun app for short, entertaining videos has grown into so much more. I

t is now th...

If someone is on TikTok, chances are they have seen videos relating to the “clean girl” trend, which focuses on minimalism, soft luxury, and curated routines like skincare and fitness. This aesthetic ...

In today’s digital marketing world, consumers trust real voices more than brand ads. People want to hear from other customers, not just companies trying to sell something. This shift has made user-gen...

To understand Glossier’s marketing, it's important to look beyond beauty trends. Beauty brands used to focus only on trends, but Glossier took a different path.

The company built its marketing aroun...

Over the past few years, movie marketing has become almost impossible to avoid. Campaigns no longer live only on screens or in theaters. They show up in social feeds, inboxes, grocery aisles, big box ...

Throughout the years, sports teams have traditionally connected with fans primarily through live games and in-person experiences, but that has now changed.

The ways fans engage with their teams have...

America believed Whitney Leavitt was a frontrunner for the Mirrorball Trophy during the 2025 Dancing with the Stars season.

Despite being a controversial figure coming from The Secret Lives of Mormo...

Applying for roles in the marketing industry can be tough and may feel overwhelming.

Between competitive applicant pools and resumes that may not clearly communicate your strengths as a marketer, it...

Having the support of a marketing mentor can guide you through the steps needed to make informed decisions and navigate significant career moves. They are alongside you to share their insights and hel...

With Love Island returning in only four months, now is the perfect time to study the islanders' brand partnerships.

What happened this past summer is the blueprint for what's coming next.

Let's brea...

With the rise of content creation, it can be a challenge for brands to capture customer attention with their marketing strategy.

The number of influencers and small business owners has skyrocketed, ...