Stepping into the marketing world as a first-generation student can feel like walking into a room no one told you about, and somehow, you’re expecting to own it.

You’re not just navigating college, i...

Everyone knows Lululemon.

You either wear it, know someone who does, or have at least heard of the name.

But how did a brand that started with yoga pants grow into one of the most popular names in...

You’ve probably seen it happen, two completely different brands come together, and suddenly, the internet explodes. 

Whether it’s your favorite influencer partnering with a snack company or a fashion...

The Theatre, a grand escape from reality. A place where not only theatre lovers but also tourists and everyday people purchase a ticket to enjoy a live show. But lately, the theatre industry has hit a...

Authenticity in marketing is one of the most important things to focus on when building a brand.  

It involves focusing on a brand’s story and connecting personally with its audience. Without an auth...

Marketing is everywhere. On your feed, in your group chats, even hiding in your favorite influencer’s “get ready with me” video.

It shapes not just what we buy, but how we think and who we follow. An...

Entertainment Marketing is the strategy that combines brands with different forms of entertainment.

This includes reality TV, movies, music, online content, video games, concerts, and live events. 

Pop-up marketing is rising in popularity. According to a study done in 2022 by Shopify, 32% of brands say they’ll be establishing or expanding their use of pop-up and in-person experiences in the next...

Recently, sensory marketing has been a delicious way to launch new products. 

Whether it's from makeup to fashion, it has been an eye-catching and brilliant marketing strategy to create a desire to p...

So, you’ve just graduated from college and are trying to land your dream job in marketing…but where do you begin? You’ve taken classes, possibly had an internship, spent way too much time thinking abo...

From matcha trucks to marathon tours, here’s how 5 brands are turning fans into active participants.

Most marketing today barely gets a second glance. In fact, 99% of Gen Z will skip ads if they can,...

“On Wednesdays we wear pink”, “What, like it’s hard?”, “I’ll have what she’s having”, and “We’re all in this together”… 

We would not know these famous lines if we had not seen the trailer on TV, on ...