“I saw that on TikToK”: The Amazing Evolution of Beauty Industry Marketing marketing

POV: You come home after a long day at work. After eating your ‘girl dinner’, you mindlessly scroll on TikTok before bed. You see a review on NYX’s Hydrating Gloss Stain. 

Next thing you know, you se...

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Fitness Marketing That Doesn’t Suck: How to Actually Attract Clients in 2025 lifestyle marketing

Let’s be honest—fitness marketing your brand or business can be uncomfortable at first.

You’re awesome at coaching and motivating people through the last set of pushups
but, then you have to ACTUALL...

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Netflix Marketing Secrets: Top Strategies That Led to Their Global Success marketing

Netflix is more than just a streaming platform.

It's a brand that has changed how we watch, share, and talk about shows and movies.

Behind the scenes, their marketing team is working hard. 

The b...

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Why Glossier’s Advertising Strategy Is Perfectly Tailored for Gen Z in 2025 marketing

Glossier is the original "clean girl" brand, and it's been around for over ten years. It knows exactly how to grab the attention of beauty lovers, especially Gen Z. With a “skin first, makeup second” ...

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Your 4 Step Killer Guide To Get into Fashion Marketing marketing

Dreaming about breaking into the fashion industry, but not sure where to start?

You’re not alone – fashion marketing is a fast paced and competitive field and breaking in without experience can feel ...

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How Crumbl Cookie’s Amazing Marketing Strategy Keeps Customers Obsessed marketing

If you’re a foodie, on TikTok, or a foodie on TikTok, surely you know all about Crumbl Cookie and their delicious cookies! But, what is Crumbl Cookie?

The goal was to bring people together by creatin...

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Travel Marketing: How To Use TikTok for Creating Viral and Dreamy Campaigns lifestyle marketing

If there’s one platform rewriting the rules of travel marketing, it’s TikTok.

Travel marketing has evolved rapidly, and businesses are now leveraging TikTok to reach new audiences. Travel marketing ...

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Breaking Into Entertainment Marketing: Your Guide to a Fast-Paced, Creative Career marketing

Are you considering breaking into the marketing world but unsure where to start? The entertainment industry is one of the most exciting and fast-paced areas. If you're quick on your feet, creative, an...

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Stanley Cup Marketing: 5 Marketing Strategies Behind The Viral Brand marketing

If, like many of us, you are part of the Stanley cult, then you understand exactly why the brand has become a viral sensation in recent years.

Ironically, the same tumbler that has become a househol...

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How to Get Into Fashion Marketing: A Step-by-Step Guide marketing

Have you ever dreamed of working for luxury fashion houses like Chanel, Louis Vuitton, or Dior?

Landing a job in the fashion industry with top luxury brands can be extremely competitive.

Therefore...

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Duolingo Marketing Strategy: 5 Unique Reasons for their Breakthrough marketing

Would you ever have guessed that a green owl mascot could go viral on social media? Only asking because that’s what’s happening. Right now. We need to take a deep dive into the Duolingo Marketing Stra...

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How is Abercrombie Marketing to Every Consumer and Body Type? marketing

 As the forefront brand of the 2000’s, Abercrombie & Fitch was all the rage. Their sweatshirts were a must have and if you didn’t own a pair of Abercrombie jeans, you weren’t shopping at the right pla...

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