Women are not just part of the marketing industry; we are leading, guiding, and redefining what it truly means to be innovative creators. 

Welcome to a space where all about women in marketing.

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Kim Kardashian’s iconic brand Skims has taken over when it comes to celebrity campaigns. No matter the season, if there is a celebrity gaining attention chances are the next thing you see them in is a...

Winter weather can be unpredictable, and few things are more uncomfortable than stepping outside and instantly feeling the cold cut through every layer.

Even in warm states, occasional cold snaps ca...

A lot of people confuse PR vs. marketing; their purposes can often seem interchangeable. Yet, while they work hand in hand and their own success relies on the other, their goals, audiences, and strate...

If you work in marketing or you are trying to get into the industry, you have probably felt this at least once:

“Everyone else is more creative than I am.”

“I should be further by now.”

“I don’t th...

If your For You Page has convinced you to buy anything lately… congrats, you’ve experienced UGC marketing. It is the reason people trust TikTok reviews more than celebrity endorsements, and why brands...

The world of sports media has undergone a significant transformation, largely due to the rise of women who have challenged stereotypes, redefined representation, and opened doors for future generation...

The fitness industry is growing. More people are reflecting on their health, looking for ways to stay active, and searching online for the best gyms, studios, and workout clothing. 

Just type “yoga c...

Whether it was a cleanser promising to clear your skin, running shoes that swore to help cut your mile time, or detergent that assured it would get out that pesky stain; marketing used to be about wha...

The Devil Wears Prada, Sex and the City, and Gossip Girl are just a few iconic screenings that showcase the craziness that is the fashion industry, and have fashionistas questioning “ what are the dif...

Does it feel like everywhere you turn, brands are bringing back '90s or 2000s pop culture? This is known as nostalgia marketing, and it's one of the most powerful forms of marketing. If you're unfamil...

A great sports marketing campaign isn’t just about game-day buzz; it's about creating moments fans remember long after the final score.  

A sports marketing campaign is when a brand promotes itself t...