The 2026 Winter Olympics in Milano Cortina is just around the corner! While the athletes train for some hard-earned bling, the IOC has been building the hype for the 2026 Games.

Even though the athle...

In a world of short attention spans, brands struggle more than ever to capture our attention.

Most people overlook the media they run into, such as billboards, commercials, and magazine covers.

Co...

Coffee shops are more than places to get coffee. They’re spots where people meet, relax, and feel part of a community. Every successful shop has a marketing strategy connecting story, experience, and ...

Hot take: your marketing portfolio is the most important part of your job application. You may be thinking, wouldn’t that be resumes? Well, yes and no.

Your resume tells companies you’re qualified.

Pop-ups feel like the Coachella of beauty marketing in 2025. They bring together fans, creators, and brands in a way that feels both exclusive and unforgettable.

For women in marketing, these events ...

When did celebrity beauty brands even begin? 

If it’s not already obvious, the beauty industry is one of the hottest topics right now in the country! Okay, maybe that’s a bit of an exaggeration, but ...

To all handbag lovers out there.

Your most loved handbags have entered the chat!

Coach handbags have gained considerable popularity over the years. By the first half of 2022, it had risen to numbe...

The ready-to-drink (RTD) beverage market is one of the fastest growing parts in the alcohol industry.

In 2024 alone, the RTD market grew by 13%, curating over $3 billion in sales, making it one of t...

Ever wonder how some women walk into the room and automatically become the center of attention?

It’s not magic, it’s confidence.

Think like Samantha Jones, but with a LinkedIn profile and social med...

 Welcome to Cousins Beach, a place where pomegranate margaritas, debutante balls, and love triangles thrive. The Summer I Turned Pretty has taken the world by storm, and whether you've never watched t...

In the world of branding, we've seen a new paradox emerge.

The concept of "quiet luxury" has taken over, with logos becoming smaller and design embracing subtlety. Yet, while product aesthetics are ...

We have all seen brands like Rhode, Lululemon, and Parke sell out of launches time and time again.

You may think to yourself, what makes these brands or this product so special? Or, you may even find...