We know you have seen them. Wish you were at them. These fabulous, over the top influencer events have us in awe all over social media.

Influencer Events have become the newest marketing tactic for b...

Pop culture marketing has become a powerful force in shaping both brands and culture in today’s digital world. As more aspects of our lives shift online, brands are increasingly influencing our identi...

Imagine a tiny handbag perched next to a freshly baked baguette or a runway surrounded by fields of lavender. This is the whimsical world of Jacquemus. How has a relatively young brand managed to capt...

Sephora has always been a trendsetter, but back in 2020, they took a bold step by becoming one of the first major retailers to commit to the 15 Percent Pledge. 

They started with just 7 Black-owned b...

How did Valentina Voight build Voight by Valentina into the successful brand it is today? Starting with just $500 during a global pandemic, Valentina Voight turned her vision into a multimillion-dolla...

Marketing communities are groups of individuals who share a common interest in learning about the marketing industry or building a career in marketing.

These communities serve as valuable resources, ...

Social media has made an impact on the way people interact today. Studies from Broadb and Search and many others have shown the growth and importance of social media. 

With so many businesses competi...

Formula 1 isn’t just burning rubber on the track.

It’s blazing trails in the world of marketing! Once just a motorsport for die-hard fans, F1 shifted gears and became a global sensation.

With clev...

Since Rare Beauty was launched in September of 2020 by Actor and Popstar Selena Gomez, it has continuously had consumers eager for their products. Locking all eyes on Selena Gomez and her new endeavor...

Inclusive beauty has become a driving force in reshaping beauty standards in recent years, with brands increasingly embracing diversity in all its forms.

As Generation Z pushes for greater representa...

Let’s be real—fitness marketing isn’t always as exciting as brands think it is.

There’s only so many times we can watch someone sprint on a treadmill, chug a protein shake, or lift weights in slow m...