Once overlooked and underrepresented, Latinas are now reshaping the norms of creativity in the digital world. Latinas were not a thought in spaces where influencers were a part of. Latinas have taken social media and content creation by force. 

Latina influencers have started to step into creative spaces that once overlooked them entirely. As they are starting to be seen and heard, many are keeping at the center of their work their authenticity and roots, with 64% of them having diversity and inclusion as a top factor when deciding what brands to collaborate with.

These are some Latina influencers who have built a loyal fan base around being authentic, genuine, inclusive, and sharing their culture.

Latina Influencer #1: Julissa Prado 

Julissa Prado is a Mexican-American born in Los Angeles, CA. She is a Latina influencer and the founder/CEO of Rizo Curls, a natural hair care brand. She started her brand so there would be representation in the beauty industry and for Latinas all over to embrace their curls, coils, and waves everywhere. 

Once her brand took off, she went viral on curly-girl TikTok and started using her following to create a strong and loyal community. She created the community #RizoReinas on Instagram, and it has reached over 57 different countries. 

She has over 300K followers combined on Instagram and TikTok, and she centers her content around her Mexican heritage. 

Her loyal community on social media identifies with her because of her authenticity and her representation of Latinas in these spaces. She is proving to the world that Latinas can be successful and own brands that are being sold in large retailers like Target and Ulta. 

Julissa Prado is a true representation of si se puede! 

Latina Influencer #2: Dezi Perkins

Desi Perkins is a Mexican-American born in Los Angeles, CA. She blew up on YouTube when she started to post makeup tutorials. She used her husband to create a makeup Halloween look, and it was her first video that went viral.  

Apart from being a Latina influencer, she is also an entrepreneur. Dezi is the founder of the Dezi-sunglass line and Dezi Skin. Dezi started to gain a loyal fanbase when she started to post makeup tutorials, tips, and skincare routines. Her content was engaging and authentic. 

She not only shares beauty tips, but she has also been very open about her personal life and struggles. Her transparency has helped her connect with her audience.

She also has collaborated with big names like Kim Kardashian, helping her reach a wider audience. Dezi was briefly mentioned on Keeping Up With the Kardashians.

She is very vocal about her Latina culture and how important diversity is in the beauty industry. Dezi has never been afraid to stand up for who she is and who she represents. 

She has over 7 million followers combined on Instagram and YouTube, with her content centering around being relatable and staying connected to her Mexican roots. 

She founded Dezi, a sunglass line that has collaborated with big names like Monet Michael (influencer) and Benefit Cosmetics. Dezi has been able to reach new audiences with her collaborations while using social media to market her product. 

Her skincare line, Dezi Skin, launched in 2021, where she paid tribute to her Latina roots by naming her serum Claro Que C. Her main marketing focus was to use her Instagram following to generate content, and she also sent out the serum to celebrity TikTok influencers. She also used the feature “Instagram Checkout” to make it a one-stop purchase. 

Latina Influencer #3: Emely Moreno 

Emely Moreno was born in New Jersey, and she is Colombian. She is a Latina influencer who continued to work as a server when she first blew up on TikTok. 

From a young age, she understood the importance of money, and she didn’t want to take big risks. In 2022, she decided to transition full-time to a content creator. 

Emely started sharing her content, which consisted of sharing with her friends on Instagram how her work day went. After a friend suggested she post on TikTok, her first video received over 10,000 views. She continued to share her experiences as a waiter and how her work days would look. 

Her videos consisted of energetic storytelling, as if you were talking to your bestie. 

She likes to yell when telling a story to keep the content lighthearted but also relatable to an audience who work jobs that are not as glamorous. She has also made her presence known in the fashion industry. 

From the start, Emely has made sure she represents Latinas in all spaces she has been in because often she is the only one. She has attended New York Fashion Week and emphasizes that her name is spelled as “Emely with an E.” 

Her content not only centers around her personal experiences but also around what Latinos go through when they migrate to the USA. She makes sure to use Colombian slang and phrases in her content. 

She has collaborated with big names like the Jonas Brothers and Janelle Monae on TikTok videos while remaining true to herself and what she represents. She had a guest cameo on Mean Girls “The Musical, where she narrated a scene. People all over recognized her voice because of her tone and humor. 

She has over 6 million followers combined on Instagram and TikTok. She has built a loyal community based on her authenticity and relatability. 

Latina Influencer #4: Camila Coelho 

Camila Coelho is a Brazilian beauty/fashion influencer and entrepreneur. She founded two brands: Camila Coelho Collection, a fashion line sold on Revolve, and Elaluz brands, a beauty line inspired by her Latin Culture and Brazilian roots. 

Her beauty line, Elaluz,  stands for “she is light” in Portuguese. Both her social media content and her brands reflect her culture. 

Camila is known for her love for fashion and beauty, her unique style, and her social media presence that has captured the attention of people all over the world. She started off as a makeup artist, and she took off when she created a blog to talk about all things fashion and beauty. She became popular on YouTube, and this helped her grow into one of the top Latina influencers in the world. 

She has a great eye for detail, and it has led her to collaborate with brands like Dior, Revolve, Calvin Klein, and Lancome. Her content feels real and honest, which has helped her build a global fan base. 

Her content includes a mixture of lifestyle videos, makeup tutorials, beauty hacks/tips, and everyday life. 

In her beauty line, she uses ingredients from Brazil and designs the packaging to reflect the culture. Her biggest inspiration is her roots. For her fashion line, her team always makes it a point to experiment with colors and styles that remind her of Brazil. 

Camila is always speaking out for inclusion and representation. Her campaigns, brands, and content focus on lifting up the Latin community. She shares her own life experiences to connect with her followers and build trust. 

Camila has over 16 million combined followers across all her social media platforms. This shows that Camila has a loyal fan base because people feel connected to who she is and what she stands for. 

Importance of Latina Influencers In Creative Spaces

Even though Latin representation is growing, there is still a lot of room for improvement. 

The four Latina influencers mentioned above are great examples of women who have been able to break barriers and are successful in creative spaces. They did this by sharing genuine and relatable content. They have built a strong and loyal fan base that identifies with them. 

Latin representation matters because the Latin community is one of the fastest-growing and most diverse in the United States. Latina influencers are able to reach diverse groups and help brands grow their audience. There are different niches that Latina influencers can tap into. 

Latin communities are loyal to influencers they identify with and connect with. Partnering with Latina influencers can help brands gain more exposure in different markets and those who speak different languages.

How can Latina influencers keep breaking barriers 

It is important for creative spaces to include all types of people. Creative spaces are plentiful when they include people from different backgrounds. Latina Influencers continue breaking barriers by staying true to who they are. 

Their audience connects with them because they refuse to be anything but themselves. Sharing their culture helps break stigmas and shows the world that everyone deserves to be seen. 

By embracing and sharing their roots, they are proving that representation isn’t a trend but a necessity. 

Always remember that staying true to yourself and being proud of your roots will always make you stand out like the four women above. 

¡Si Se Puede!

✍️ Written by Samantha Rodriguez