Vlogmas Resurgence? 5 Easy Ways to Do Vlogmas in 2025 

 Ever heard of Vlogmas? Here’s the rundown.

If the hint in the last three letters didn’t give it away, it happens during Christmas time. Before audiences had 24/7 access to streamers, YouTube fans looked forward to daily access to their favorite creators during Vlogmas.

Every year, YouTubers dedicate themselves to uploading vlogs or holiday-themed videos every single day in December, leading up to Christmas. 

Viewers tuning in often get the chance to win an early Christmas gift through a creator’s giveaway. And these weren’t just average gifts; they’re the kind that could easily end up on anyone's wish list.

Last year for Vlogmas, Lauren Giraldo gifted one subscriber with $100 in every video. Jayed Miah from Cyberlink describes Vlogmas as “a video advent calendar,” and that description couldn't be more accurate.  

Why Is Vlogmas Important?

For those still wondering what makes Vlogmas so special, think of it this way: some people turn on their favorite Christmas movies to get in the holiday spirit, while others wait for that post notification announcing the latest Vlogmas upload.

Some vlogs even feel like a FaceTime call as they’re often filmed in real-time. Watching the infamous “Christmas Decorate With Me” videos can be the push someone needs to grab their decorations from storage and spread holiday cheer throughout their home.

YouTuber Nicole Laeno celebrated her eighth year of Vlogmas last year by doing just that. 

The videos can also be resourceful, providing gift ideas, shopping inspiration, and even discount codes to help viewers save a few dollars. Last Vlogmas, tons of YouTubers shared gift guides, like Ava Rae, and her video grossed over four hundred thousand views.

For YouTubers, “participating in Vlogmas is a great way to boost [their] visibility and grow [their] audience, as increased posting frequency often leads to more views and higher engagement,” says Cody Foster at Planoly. 

OG Vlogmas Creators

Before getting to the 5 easy ways to do Vlogmas in 2025, with all the success surrounding it, many wonder who first came up with the idea.

That credit goes to Ingrid Nilsen. In 2011, “the spur-of-the-moment project of vlogging every day from the first day of December until Christmas Day, [grew] into a festive staple on YouTube,” notes Cecilia Hwung. 

Creators like Alisha Marie, Remi Parsons, and Nicole Laeno are among those who have kept the tradition alive over the years. For Alisha Marie, Vlogmas has only gotten better with time, from creative Christmas intros to festive concepts that viewers look forward to each year.

As November begins, creators on TikTok are already hyping up the return of the OG Vlogmas creator in action. The question is, will she be returning after taking a year off last year to avoid burnout? 

Vlogmas Resurgence?

It’s well known that posting daily on social media can increase engagement, but Vlogmas takes it up a notch. Thousands of creators start strong each December but don’t follow through. Those who do have the opportunity to build a dedicated community and strengthen their presence online. 

For micro-influencers, Vlogmas can serve as an opportunity to showcase their full potential as content creators. For full-time creators, it’s a perfect way to deepen their connection with their audience and give back during the holiday season.

And here’s some good news: there’s been an “influx in creators partaking in Vlogmas on TikTok,” according to The Sociable Society. For those who find long-form content too demanding, short-form videos are a great alternative, which falls into one of the 5 easy ways to do Vlogmas in 2025. 

After all, as the saying goes, people miss 100% of the shots they don’t take. The conversation is already happening on TikTok, with creators asking viewers whether they’ll be participating this year. Nearly all responses have been “yes”, either on TikTok or YouTube.  

How to Do Vlogmas in 2025 

Without proper preparation, Vlogmas can seem like a lot, especially for long-form content. Here are 5 easy ways to do Vlogmas in 2025:

1. Brainstorm. Decide what kind of content to create and what format can be maintained consistently. Digiarty has “gathered the most engaging vlogmas ideas” that can help get inspiration. Keep in mind that ideas that worked in past years might not work now.
   
   Checking SEO keywords can help ensure the right audience is being reached. 
   
   
2. Create a schedule. Plan to avoid feeling overwhelmed. Platforms like Notion, Asana, and Monday.com are great resources to stay organized and on track. A posting schedule also helps viewers know when to expect new content.
   
   If there’s ever a lapse in posting, updating viewers with a YouTube community post keeps everyone in the loop. (Tip: many YouTubers start filming before December 1st to stay a day or two ahead.)
   
   
3. Get in rhythm. Practice filming and posting with a quick turnaround to prepare for the daily pace. A fancy camera is not needed to post, since smartphones like the iPhone offer excellent video quality across all platforms.
   
   Free editing apps such as InShot and iMovie are great for both long- and short-form content. Canva has also introduced new video editing tools, noting that “Magic Video takes the heavy lifting out of video editing.”
   
   
4. Get creative. Find non-copyright Christmas music to bring each video to life. Experiment with different editing styles to craft a festive intro, and use a unique tagline in every video to stand out. The goal is to have viewers subscribe and return for more.
   
   Long-form videos need to be engaging from beginning to end to keep their attention. 
   
   
5. Have fun with it. From the intros to editing styles, there are endless ways to make Vlogmas personal and memorable. Including friends and family can add a relatable touch, while giveaways provide a fun incentive for viewers to stay engaged and tuned in for future uploads.
   
   Enjoying the process is key to keeping content authentic, and the 5 easy ways to do Vlogmas in 2025 make that even easier.

Vlogmas is meant to be fun, so it’s important not to let daily posting take the joy out of it. These 5 easy ways to do Vlogmas in 2025 can help ensure everything runs smoothly.

Whether on YouTube, TikTok, or Instagram, Vlogmas fosters community and can be the moment a new subscriber discovers their favorite creator.

Hopefully, this deep dive into all things Vlogmas inspires both returning participants and first-timers to join in on the tradition this holiday season.  

✍️ Written by Adrienne Taylor