5 Female Influencers Famous For Their Style & Powerful Brands

Dressing up and not sure what to wear tonight? It’s no surprise you’re scrolling through videos of your favorite influencers for ideas. Apps like TikTok and Instagram make it easy for everyday outfits to go viral.

But style alone isn’t what makes these influencers so popular. It’s the mix of aesthetic and authenticity that they have created. Their posts look beautiful, feel real, and make young girls feel inspired. Being relatable and easy to connect with sets them apart from traditional celebrities.

Here are five female influencers who started by posting everyday looks and have now built powerful brands that shape fashion and culture.

#1 : Alexandra Saint Mleux More than just a WAG

Alexandra Saint Mleux gained attention as the girlfriend of F1 Ferrari driver Charles Leclerc. But over the past few years, she has gone from being known as a WAG to becoming a fashion figure. Her rise shows that influencers can use their style and looks to build their own identity, separate from their partners.

At the Grand Prix, while most fans focus on the cars, Alexandra's race-day outfits became a runway of their own. Each appearance sparked conversation online because of her elegant and effortless looks. With her model-like posture and minimal styling, she created an aura of mystery that made people want to know more.

Unlike female influencers who post every detail of their lives, Alexandra took a different approach. Her Instagram began as private, with rare glimpses of her life.

Even now, her public account feels curated with aesthetic shots and subtle captions that leave room for curiosity. This mix of keeping some things private while still sharing enough made her stand out.

Today, Alexandra has over 2.5 million followers. Young women admire her chic style, and brands see her image as timeless, inspiring, and mysterious enough to feel elevated. Her partnership with major brands like Rhode, where her posts got an average 42.8% engagement rate, show that Alexandra is more than just an accessory to the F1 world.

She's a brand of her own. An influencer with a growing brand. Built on her personal style, smart branding, and cultural relevance.

#2 : Alix Earle Always Serving in Heels

Alix Earle rose to fame through her "Get Ready With Me" videos. She shared makeup routines, outfit ideas, and glimpses of her life.

But what set her apart was that her aesthetic was her whole lifestyle. Everything she shared reflected who she was, making her brand feel genuine and relatable. Fans didn't see her as just another influencer; they saw her as a big sister.

Her mix of style and real-life moments draws followers in.

She is now one of Gen Z's most powerful female influencers. Fans aren't watching Alix just for outfit ideas; they watch because they feel part of her daily life. Now, Alix has major brand partnerships, proving her influence goes beyond posting content.

Alix used her fame to start Serving in Heels, where people volunteer to hand out meals in heels(yes, really!). Just like her brand, the initiative is fun, memorable, and impactful. She showed that when you bring your values into your posts, social media can create real change.

Alix has also expanded her influence into business. She has invested and collaborated with brands like Poppi and other lifestyle companies. These moves show that her name and image carry real business power. Her personality, influence, and style all work together, proving that she is the brand.

With her social media, projects, and business, Alix Earle proves that daily life can become a strong brand. In doing this, she's redefining the influencer world.

#3 : Leah Kateb Love Island USA Star to Skylar Re-Founder

Leah Kateb captured the attention of millions on Love Island USA. Fans loved her personality, her outfits, and even the perfume she wore. People were so obsessed that they made accounts to find out what she was wearing and using. She became the kind of star that fans followed and wanted her life.

But Leah's appeal isn't just about looks or style. Off-camera, fans fell in love with her genuine personality and her passion for animals. She has long been a supporter of shelters and pet adoption, showing that her heart is as big as her sense of style. Being real and relatable is what makes fans trust her and look up to her.

Leah is also very open about the products she uses, making sure they are safe, clean, and good for everyday use. This matches her business as Chief Creative Officer of Skylar Fragrance. Her vision for the brand is to make clean, thoughtful products that are both stylish and easy for people to use. This shows that sustainability and quality can go hand in hand. Fans trust Skylar because Leah is deeply involved in creating and testing every product, making sure it matches her values and lifestyle.

From reality TV to running a brand, Leah Kateb shows that female influencers can turn their personality, style, and values into a powerful, lasting brand.

#4 : Olivia Rodrigo Rocking the Purple

Olivia Rodrigo has always been in the entertainment world, but she shot to fame with her breakout hits Drivers License and Good 4 U.

Fans were drawn to her music and her down-to-earth personality. What makes her stand out is how she talks about teenage feelings with confidence, and her personal style plays a huge part in that image.

Her fashion is a mix of edgy, punk-inspired looks and softer, vintage pieces. One day she's rocking a leather jacket, and the next she's in a pastel cardigan. That balance makes her outfits feel cool and stylish but still relatable, giving fans something to admire and copy.

And it's not just for everyday wear. Olivia brings her personal vibe to red carpets and magazine shoots too. Every outfit feels true to her personality, making her brand consistent and recognizable. Fans don't just love her music; they also love the way she expresses herself through fashion.

Olivia uses her style as a form of storytelling. The way she dresses often matches the mood of her music and the themes of her songs. When her first album SOUR came out, purple became her signature color. Purple was seen in her outfits, album cover, and even her stage looks. By tying fashion to her music, she created an aesthetic that fans could connect with. It proves that style isn't just about clothes. It can reflect emotions, ideas, and creativity.

In the end, Olivia Rodrigo proves that personal style can make an artist even more powerful. By staying authentic and consistent, she's built a brand that inspires young girls all over the world. She's not just a singer, she's a female influencer who shows how fashion and music can go hand in hand.

#5 : Emma Chamberlain with a Side of Coffee

Emma Chamberlain started on YouTube with fun thrift hauls and everyday life videos. Her style was effortless and approachable. She wore oversized hoodies, baggy jeans, and her infamous ponytail with a scrunchie. Fans loved how her fashion style felt real and relatable. And soon her scrunchie-and-hoodie look became a trend.

From the start, Emma wanted to connect with her fans in a genuine way. She aimed to show that life isn't perfect and it's okay to be yourself. Her humor, openness, and self-acceptance helped her build a loyal following.

She even started a podcast, Anything Goes, where she talks about life and her experiences in a fun, personal way.

Her authenticity helped her grow into one of the most famous female influencers from YouTube. Her style evolved from thrifted hoodies to bold, high-fashion looks.

She effortlessly mixes designer pieces like Louis Vuitton jackets and Cartier accessories with her fun, casual style. Even in high-fashion looks, she keeps the same laid-back vibe that made her relatable from the start.

Emma's love for coffee, which she shared in countless videos, also became part of her brand. That passion grew into Chamberlain Coffee, a vibrant and playful line of coffee products. With bright packaging, unique blends, and Instagram-worthy lattes, the brand shows Emma’s fun personality.

Fans love it because it feels personal, relatable, and real, just like Emma herself. 

From thrifted hoodies to high-fashion, and her own coffee line, Emma Chamberlain shows that staying true to yourself can take you far. She proves that being authentic is always in style and at the heart of any brand worth following.

What We Can Learn From Their Style

These five influencers show that personal style isn't just about looking good. It's a powerful marketing tool. Alexandra, Alix, Leah, Olivia, and Emma have all built their brands by making their style part of who they are. From Alexandra’s chic mystery and Alix’s relatable vibes to Leah’s clean aesthetic, Olivia’s purple era, and Emma's casual style, their outfits tell a story fans can connect with.

They also show the power of cross-platform influence and collaborations. Every post, appearance, and partnership is another touchpoint that strengthens their personal brand. And at the core of it all?

Authenticity. Fans trust these influencers because their style reflects who they are. By mixing fashion with storytelling, these influencers show that style can shape culture and even spark the next big trend.

At the end of the day, these female influencers teach a simple but powerful lesson: your personal style can be both your identity and a brand. And for anyone wanting to make a statement, there's a lot to learn from how everyday outfits can grow into lasting influence.

✍️ Written by Tanishqa Kharat