Modern beauty marketing is competitive and highly technology-driven, but one brand stands out as a leader: Sephora.

Whether you are someone who loves beauty or someone who has an interest in brand m...

We all love a little caffeinated treat. In the age of romanticizing our morning coffee runs, coffee shops are stepping up their marketing game to put their names on the radar. 

Whether it’s coming up...

Fashion isn’t just about what you wear, it's about how it makes you feel.

And let’s be real: we’ve all stopped mid-scroll on Instagram to watch an ad that felt more like a short film than a commerci...

With so much noise online, it’s harder than ever for brands to stand out.

The right experience, however, can stop people in their tracks. 85% of consumers are more likely to purchase after attending...

Community has become the greatest marketing tool a business can create. When people feel connected to your brand, they show up for more than just the product. 

According to Synup, 86% of consumers sa...

Once overlooked and underrepresented, Latinas are now reshaping the norms of creativity in the digital world. Latinas were not a thought in spaces where influencers were a part of. Latinas have taken ...

Does everything look more pink? Rose-tinted glasses maybe? Nope! It’s just the Barbie effect! For the first time in years pink has taken the world by storm and credit goes to…

The Barbie Marketing Ca...

Let’s be real, music marketing used to be all about giant billboards, mysterious tweets, and dramatic album rollouts that dragged on for weeks. (No shade… okay, maybe just a little.)

But those days? ...

Let’s be honest: a cooler company doesn’t sound like something most people would care about. At face value, its just another piece of camping gear, right? But YETI? They hit different. They’ve managed...

An artist pours their heart into every lyric, stays up late tweaking mixes, and imagines the moment their songs are heard by the world. But finishing an album is only half the journey.

The real magic...

Stepping into the marketing world as a first-generation student can feel like walking into a room no one told you about, and somehow, you’re expecting to own it.

You’re not just navigating college, i...

Everyone knows Lululemon.

You either wear it, know someone who does, or have at least heard of the name.

But how did a brand that started with yoga pants grow into one of the most popular names in...