Out with the old and in with the new. Successful rebranding doesn't just mean changing your hairstyle and dying it purple. It involves some therapy, a little advice from your friends, and a refresher ...

 You’ve probably seen them all over social media: an influencer excitedly unboxing a beautifully designed package sent from a brand. The packaging is immaculate, often with custom details, and the unb...

What makes you click add to cart—a polished brand campaign or a trusted influencer’s honest review?

Influencer marketing is leading the way, bridging the gap between brands and consumers in a way tr...

Calling all language learners! Your favorite green owl has entered the social sphere and isn’t just revolutionizing the language of virality – it's teaching brands how to go viral.

With over 800 mill...

 The National Football League isn’t just all about touchdowns and tailgates—it’s all about the marketing! But let's get real, not everything is perfect in the land of NFL marketing. There’s a hidden p...

 While the quality of a film may speak for itself when watched, the marketing speaks for a movie before anyone has seen it. A movie’s marketing campaign is not only meant to sell a movie but to convin...

Digital marketing side hustles are an excellent way for anyone to make extra cash or for entry-level marketers to expand their portfolios and gain valuable experience.

Whether you're just starting o...

Some people are naturally more analytical, while others are more creative.

For women in marketing, it is important to know which type you feel you fall into more and choose the right career path, an...

Maurice Roucel once said, “Your fragrance is your message, your scented slogan”. 

Founded in 2006 by Ben Gorham, European-based luxury brand Byredo has become widely popular in the recent modern day ...

TikTok Shop is a free online marketplace inside of the TikTok app.

TikTok Shop is rapidly expanding the e-commerce experience, providing third-party sellers, including creators and businesses, with ...

It almost seems like no matter what Taylor Swift does, money follows effortlessly. This remarkable phenomenon is so pervasive that it deserves its own term: Taylor Swift Capitalism.

Taylor Swift Cap...

Scrub Daddy has successfully become a household name in the competitive world of cleaning products, thanks to its innovative approach to Scrub Daddy marketing.

This iconic sponge has taken over TV s...