SipMargs Marketing: The Ultimate Guide to Standing Out

SipMargs, a canned margarita, has stirred up quite the attention in the alcohol beverage market with its brand presence. They have successfully created marketing campaigns that focus on lifestyle branding, social media, and influencer collaborations.

While they also have captured the attention of the younger generation, as the RTD concept draws them in for its convenience. Their marketing proves that the mix of creativity and authenticity can really turn a product into a true success.

What is SipMargs?

SipMargs is a canned margarita brand known for its great flavors, colorful packaging, and ready-to-drink appeal. It offers a variety of real flavors such as classic, mezcal, coconut, mango, and spicy that keeps people coming back for more.

But their focus on lifestyle branding and authenticity is what really sets them apart. SipMargs’ describes itself as ‘a better way to sip’, with its real tequila and natural flavors that is just the ‘lime’ on top.

The true reason for its success is in their marketing efforts, and their well-known collaboration with social media influencer, Alix Earle.

The brand’s identity can be labeled as fun, bold, and a lifestyle people want to follow. It gives the audience the feeling of summer, making it more than just a drink, but a vibe, an accessory, an emotion.

A Lifestyle brand

The brand is not just selling a beverage, but a lifestyle that is seen as bright, bold, and fun with so much personality. Everything about SipMargs marketing is to show this experience of being outgoing and authentic. This positions it as more than just another RTD option, but as a brand people aspire to be associated with, which strengthens their long term loyalty.

The packaging is brightly colored, capturing the audience’s attention and ready for a photo-op. The brand seems to focus on social outings and community, typically showcasing people lounging by a pool, relaxing, laughing, and always with a SipMarg in hand.

In a recent campaign, SipMargs launched ‘A SipMargs Summer’ highlighting the fun, young, and vibrant lifestyle of its audience, featuring poolside parties, boat days, and colorful social media content that encouraged customers to make the purchase that will feel like that fun aesthetic summer.

Alix Earle has created a brand of being authentic and relatable, where people follow her because they like how she lives. And just like Alix, people want to buy SipMargs because they want to live like how the brand presents itself. It is more about the experience it brings them.

More about lifestyle branding can be found here.

Social Media Engagement Strategies

SipMargs knows where its audience will typically look for their brand, and that is TikTok and Instagram. They know to post quick, fun clips that will get people interested and make people feel a part of it. They use trending audios, humor, and influencers to highlight real-life experiences of beach days or parties along with their bold drinks.

They make the beverage give the feeling of summer in a can.

This type of content values to entertain along with the sell, which is very popular and effective with the young audience it is trying to target. SipMargs often shares content featuring people styled in outfits that match the colors of their cans.

This playful and fun campaign invites fans to join in and gives the brand the opportunity to spotlight its community. By doing so, the audience feels even more connected to the brand and as though they’re embodying the carefree, vibrant lifestyle that SipMargs represents.

More about engagement strategies similar to SipMargs can be found here.

Influencer Partnerships & Collaborations

Influencers are the core of SipMargs Marketing. The highly engaged audiences of influencers are exactly who the brand is looking for. Influencers create less of the feel of just another ad, but provide more personalization and the feeling of a recommendation by a friend.

Alix Earle, specifically, brings that authenticity and personalization to the brand, and the audience feels that they can trust her.

By embracing its community centered approach with fun events and collaborations, the brand has been able to created a trusted reputation, especially through influencers. Whether it is an influencer hosting a party with SipMargs or a filmed casual unboxing of SipMargs, these keep people talking about the brand.

Studies show that 61% of consumers trust influencer recommendations over regular ads, proving exactly why this is so powerful to their audience.

What other brands can learn from SipMargs Marketing

SipMargs may be in the beverage industry, but other brands could definitely use their strategies. Some key takeaways:

🔅 Show how your product fits into a lifestyle, don’t just promote its features.

🔅 Always be authentic, because audiences value a brand’s authenticity and relatability.

🔅 Utilizing influencers will take you far and create more engagement with your brand.

Final Thoughts

SipMargs has proven to be successful in the beverage market for not only its great taste, but for its overall brand. By using lifestyle branding, engaging social media strategies, and influencer partnerships, SipMargs marketing is able to set itself apart from its competition and built a community.

As the RTD market continues to grow, brands that emphasize authenticity, community, and storytelling like SipMargs does, then they will continue to dominate the industry.

Overall, it is more than just a product, it is selling the experience, feeling, and lifestyle the product gives you. And with the high competition in this market, only brands that sell this authenticity, creativity, and relevance will continue to stand out.

Other brands could really follow the marketing tactics SipMargs is doing to thrive.

✍️ Written by Emma Schriefer