Netflix’s Marketing Strategy: Why We Binge and Crave New Seasons

marketing Nov 27, 2025

Netflix changed the way we watch shows and movies.

Ever wonder how Netflix gets millions of people to stream on its platform every day?

The secret is in Netflix’s marketing strategy.

It keeps the audience hooked through creative pop-ups and strategic collaborations ahead of releases, genius marketing tailored to every country, and more. Netflix knows how to keep its audience waiting and anticipating more seasons and new releases.

From immersive events to culturally tailored campaigns. Netflix’s marketing strategy ensures fans aren’t just viewers, they’re active participants who talk about new releases, share content online, and eagerly wait for upcoming seasons on social media and beyond.

Netflix’s Pop-Ups: How Netflix Gets People Talking About a Film Before It’s Released!

One of Netflix’s marketing strategies is hosting immersive pop-up events to build excitement around new releases. These experiences are interactive, free, and open to everyone, making them an effective way to spark interest and keep audiences engaged.

A memorable example was the Squid Game pop-up event (Forbes, 2025), where fans could experience the show through themed games inspired by the series. Fans could participate in activities like Red Light, Green Light, take photos, and share their experiences on social media.

Another upcoming pop-up event will promote Stranger Things Season 5, giving fans around the world a chance to experience the 80s through photo ops, exclusive merchandise, and more. (Time Out New York, 2025)

Pop-up events aren’t just about the photo ops or the event itself. They’re about the overall experience, waiting in line, sharing moments on social media, and creating buzz to hype the film before its release.

This ensures that the show or movie becomes a conversation starter and makes fans feel personally involved in the release. They turn marketing into a shared moment, making fans feel part of the story.

Collaborations

While pop-ups are more immersive and interactive, another key part of Netflix’s marketing strategy is collaboration. These partnerships expand across different industries to keep the buzz going for new releases. Netflix has collaborated with many other brands across games, food, clothing, and more.

A recent example would be the recent viral movie called K-Pop Demon Hunters, the movie collaborated not only with Fortnite (IGN, 2025) but also with the Korean ramen brand Shin Ramyun, mixing entertainment, culture, and gaming in one campaign. (Forbes, 2025) This crossover connected the movie with gamers, K-pop fans, and food lovers all at once.

Even people who weren’t active Netflix users were suddenly exposed to the film through products and platforms they already enjoy, such as TikTok, Instagram, and more.

Collaborations also make the marketing experience more fun and interactive. Fans can participate in events in person, engage online through video games, try themed products, purchase limited merchandise, and more.

This is another way Netflix ensures its films become some of the hottest topics on social media, creating a lot of buzz ahead of their release.

Overall, collaborations help Netflix’s marketing strategy reach new audiences and create experiences that feel unique and memorable.

Teasers and Trailers

Teasers and trailers are part of Netflix’s marketing strategy. They create conversation, buzz, and spark creativity among fans. Netflix often releases short clips, and sometimes even the first couple of minutes of a new show or movie, giving fans an early taste of the film ahead of its release.

These previews encourage fans to discuss the clips and create theories about what may or may not happen in the film.

For example, Netflix recently released a five-minute clip of the new season of Stranger Things, making fans excited and generating buzz online about the upcoming season. (Inverse, 2025) Fans immediately started sharing reactions and theories online, sparking debates for weeks.

These short clips encourage users to predict and speculate about the upcoming film, prompt fans to rewatch previous seasons, and more. This keeps the show trending and ensures it stays top of mind for fans around the world.

Global Marketing

Netflix isn't just a streaming platform; its Netflix’s marketing strategy reaches many audiences around the globe. Netflix adapts each campaign to fit the culture, humor, and trends of each country.

One great example would be a campaign Netflix launched while promoting a new series called All of Us Are Dead in Thailand. Netflix created a terrifying yet attention-grabbing bus filled with realistic zombie students. (Famous Campaigns, 2022) This eye-catching promotion aligned perfectly with the horror theme and generated massive buzz online, not only in Thailand but globally.

This approach works because it uses local humor, trends, and references. It also captures attention in ways traditional ads can’t. By adapting campaigns to different audiences in different countries, Netflix’s marketing strategy becomes more personal, impactful, and memorable.

Marketing Lessons From Netflix

Netflix’s marketing strategy is really smart, and many brands can learn from it. Netflix doesn’t just market its films; it makes sure fans can experience the content, whether physically, like the Squid Game pop-up, or through different collaborations, like what Netflix did for K-pop Demon Hunters.

Netflix has turned marketing into something creative, interactive, and memorable. The campaigns not only grab the audience's attention, but they also get people talking about the film, making them more aware of and excited for its release.

Marketing isn’t just about advertising new films or products; it’s about letting the audience feel like they are part of a unique experience that stays in their minds and keeps them coming back to watch on the platform.

In a world where social media plays a big part in our daily lives, Netflix makes sure to create buzz and get people talking about its new releases.

Conclusion

Netflix’s marketing strategy goes way beyond traditional advertising and marketing. By combining pop-ups, collaborations, teasers & trailers, and global campaigns, the streaming platform creates memories for its audience through these unique strategies. Fans are able to create conversations, experiences, and more through this.