Locker: A New Example of Influencer Marketing

Are you looking for your next side hustle?

Have an infectious shopping addiction?

Locker is the platform built just for you. This app blends the best of shopping and sharing, making it easier for users to browse, save, and monetize their favorite products.

In this article, we’ll share how this app is transforming the marketing industry and why it serves as a powerful example of influencer marketing in today’s digital age.

What is Locker and Why It’s Changing the Way We Shop Online

Most online shoppers are guilty of having thousands of screenshots in their camera roll or dozens of tabs open at once. Locker is looking out for you and has a system in place to help everyday shoppers and our Type A people. 

Locker is both an app and a Chrome extension that allows users to save their shopping finds into their curated Locker or collections. Users can create dozens of collections for various occasions, such as Homecoming Dresses, Guest Wedding Attire, Winter Finds, and so much more. Users can then share their wishlists with friends and family.

By creating a space where people can organize and share their finds, Locker is changing the way we shop online. More importantly, it’s paving the way for everyday shoppers and micro influencers to become part of the conversation.

The app is showcasing how peer recommendations are slowly becoming a new example of influencer marketing.

Meet The Female Founder Behind Locker’s Vision

Who is the creator driving the vision behind this innovative platform?

Kristine Locker is the Founder and CEO of Locker. In 2015, she graduated from SMU with a degree in Real Estate. After a few years working in the industry, Kristine felt her passion wasn’t in real estate anymore.

Locker was built and created based on her own personal experiences. Kristine’s friends were constantly asking her what she was wearing or what they should wear to upcoming events. She started to realize there was a large gap for this in the market.

So, she began to develop Locker in the midst of the COVID-19 pandemic. The app officially took off in October 2020.

Kristine’s story is truly inspirational. It is not only hard to build a company as a woman in tech, but also in the middle of a pandemic. Research shows that half of all businesses started during the pandemic were female-founded.

It is incredible to hear how so many women took a huge leap during that time, and now it is paying off. Locker is just one example of a successful business venture.

From Everyday People to Influencers: How Locker Creates a New Wave of Trendsetters

With nearly 200,000 users, Locker is building more than just an app. They are building their own community. The platform represents a modern example of influencer marketing. Their marketing comes from not just A List celebrities but from everyday people. 

Users can follow friends and influencers to see what they have been keeping tabs on or currently have in their closet. For example, if you are shopping for an upcoming trip to NYC, you can discover outfit collages made by other users.

It’s another great outlet to get inspiration, save favorites, and even be notified when an item goes on sale.

Another way Locker sets itself apart is their commitment to strengthening their community. Earlier this year, the company held a community walk in NYC, where they were able to connect with users. 

The event was such a success that Locker hosted their first-ever Locker Athletic Club event in LA. They invited curators, community, investors, and female entrepreneurs while collaborating with various brands to create a community-driven experience.

In addition, the platform also works with 200+ college ambassadors across the nation. Locker is looking to tap into a highly engaged audience of students. These ambassadors play such a large role in Locker’s marketing efforts.

They are sharing their finds for occasions such as game day outfits, formal attire, and everyday outfits for class. By empowering Gen Z users to share and influence, Locker is cultivating a new wave of trendsetters and reinforcing its role as an innovative example of influencer marketing.

Why Brands Love Locker: Staying on Shoppers’ Radars Through Peer Recommendations

Brands are increasingly recognizing Locker’s potential to drive awareness and visibility for their products. The platform’s business model includes brand partnerships, allowing them to be featured across Locker’s discovery page. This ensures participating companies gain more visibility while users shop.

Throughout Amazon’s annual Prime Day event, Locker promoted their Prime Day Saves and collections to highlight deals. This helped not only Amazon but also Locker users find the best deals that day.

By combining authentic peer recommendations with brand collaborations, Locker provides a fresh and effective example of influencer marketing, one that benefits brands and consumers.

Genuine Marketing in Today’s World: Recommendations from Friends, Not Ads

Over the years, Locker has become more reputable within the shopping industry and has been dubbed the “Pinterest of online shopping”. 

We first came across Locker on our TikTok FYP. This app was everything we had been looking for and more. We had dozens of screenshots in our camera roll, a note with links to products we planned to “eventually” buy, and countless abandoned shopping carts.

As soon as we downloaded the app, we immediately went through all our saved Instagram and TikTok posts and started to develop our “WANTS” collection. Then, we started curating our “FAVORITES” so other shoppers can find our recommendations. 

We quickly became obsessed with the app and began promoting it organically on our TikTok page while also sharing it with family and friends who we knew would love this platform. Every time we shared it, people had a similar light bulb moment. They realized they had been missing something like this in their everyday lifestyle.

We felt like mini influencers, excited to share our shopping finds with others. Locker has not only transformed the way we shop but has also paved a new path for influencers, creating its own example of influencer marketing. This makes sense, considering 65% of new business opportunities come from referrals, and businesses generate five times more sales through word of mouth than paid ads.

It’s no surprise that 88% of consumers prefer a recommendation from someone they know rather than traditional marketing strategies. Locker’s peer-driven model shows why genuine recommendations appeal to consumers more now.

How Micro-Influencers and Everyday Users Monetize Their Finds on Locker

Saving shopping finds isn’t the only great thing about this app. Locker has a Payback feature that rewards users for sharing and shopping.

What does this mean? If another user shops via your link, you will get rewarded for inspiring their shopping.

Even better, if you purchase an item through your own saved link, you will receive cashback. It’s Locker’s way of making sure everyday shoppers and micro influencers are rewarded for bringing value to the platform.

This is especially helpful for people who don’t have large enough followings to use platforms like LTK or ShopMy. Locker gives others the chance to profit from their authentic recommendations.

Micro influencers, in particular, have already changed the game and proven their ability to influence their audiences. Research shows that they inspire up to 60% more engagement than traditional influencers because of their authenticity and genuineness. This reliability translates into higher conversion rates.

As Forbes reports, micro influencers build strong loyalty within their communities.

Locker is continuing to reshape everyday shoppers’ lives by helping users organize their finds, empower micro-influencers, and incorporate community-driven marketing.

This platform benefits users and companies, further proving that peer recommendations are the future of influencer marketing. As the marketing world continues to evolve, Locker represents the next wave of influencers. Ready to join the community? Download Locker today.

✍️ Written by Kali Villaluna