In today’s fashion landscape, launches are not only about releasing a product but also about creating a memorable moment. From surprise collaborations to limited-edition pieces and early-access, brand...

Have you ever wanted to work in beauty marketing?

Just imagine you are creating content or reaching out to influencers to promote beauty products.

Breaking into beauty marketing can be difficult h...

What makes a brand memorable?

It is more than their logo or a viral post on social media.

The companies that understand this are able to make their customers feel seen.

They are consistent and t...

There’s a moment almost every career changer recognizes. 

You’re driving on the highway. Your lane slows to a crawl. The land beside you is flying. You have a clear opening to switch… but you hesitat...

Why nostalgic marketing?

Feel drawn to brands that remind you of childhood?

Miss a time before life was full of screens?

Gen Z was the last generation to experience childhood not immersed in techno...

Gymshark has become a household name in the fitness industry. The brand’s iconic pieces have helped lead the movement of bringing fashion into the gym, making cute workout outfits part of everyday cul...

The Evolution of Fashion Marketing (Ugly Betty vs Emily in Paris) 

Fashion marketing is undergoing a MAJOR transformation, and you’re part of it. Do you want to know how? 

Around 85% of Gen Z say so...

What do you think of the word fashion?

Did you think about it yet?

Okay, now ask yourself: what is fashion marketing? Like, what even is it? Picture glamorous runway shows, campaigns, and numerous...

In a world that is mourning the loss of a third location (currently yearning for their own Friends coffee shop), brands are providing a little bit of community, but only for a little while, and someti...

 In a digital world filled with ads, pop-ups, and continuous scrolling, marketers are constantly competing for one thing: attention.

However, consumers do not remember every instagram post or commer...

The Coach Coffee Shop was an idea that first came to Jakarta, Indonesia. 

It served as a testing ground to assess the evolving middle class, which included many Gen Z shoppers. Once it became a hit, ...

Have you ever heard the saying “look good, feel good”?

Well,  some of the most well loved brands, know this saying very well and even take it a step further. Brands are able to connect to their cons...